How sports-implied packaging of protein powder products enhances the purchase intention of Generation Z: evidence from multiple experiments. [PDF]
Hu C, Bin J, Zhang W, Huang W.
europepmc +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Value-dependent and empathy-mediated: how artificial intelligence-generated marketing content influences customer engagement, and when to disclose its origin. [PDF]
Gao X, Li W, Zhao Y.
europepmc +1 more source
Exploring the relationship between materialism, consumer ethnocentrism, and compulsive buying. [PDF]
Štefko R +3 more
europepmc +1 more source
Bridging the regulatory gap: a call for a regional, evidence-informed approach to e-cigarette control in Latin America. [PDF]
Izquierdo-Condoy JS.
europepmc +1 more source
Augmented authenticity in athlete branding through human-AI co-production. [PDF]
Westerbeek H.
europepmc +1 more source
European Code Against Cancer, 5th edition - diet, excess body weight, physical activity, sedentary behavior, breastfeeding, and cancer. [PDF]
Leitzmann MF +19 more
europepmc +1 more source
The influence of experience marketing, sense of virtual community, and satisfaction on user purchase intention in live stream sales. [PDF]
Feng YL +4 more
europepmc +1 more source
Artificial Intelligence (AI) and Agribusiness: From Automation to Augmentation in a Global Context
Agribusiness, EarlyView.
Alexis H. Villacis
wiley +1 more source

