Results 251 to 260 of about 1,120,895 (312)
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Journal of Travel & Tourism Marketing, 2005
Abstract This study examines the potential effects of service quality, interpersonal relationships, selling task, organization, internal communication, and innovativeness on marketing culture through the use of Webster's (1992; 1993) standard marketing culture instrument. The present study also investigates the factor structure of the marketing culture
Osman M. Karatepe +2 more
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Abstract This study examines the potential effects of service quality, interpersonal relationships, selling task, organization, internal communication, and innovativeness on marketing culture through the use of Webster's (1992; 1993) standard marketing culture instrument. The present study also investigates the factor structure of the marketing culture
Osman M. Karatepe +2 more
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The Culture of Cultural Markets
Contemporary Sociology: A Journal of Reviews, 2012Can cultural sociology and organizational sociology make a good couple? Can they bring out the best in each other? Can they grow together, so that each one reaches their full potential? Each member of this couple has its flaws. Cultural sociology, with its insistence on examining the meaning of everything, can sometimes talk in circles, reflecting back
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MARKETING CULTURES AND PRE‐CULTURES
Journal of Consumer Marketing, 1985With the talk in recent years of “corporate culture,” it may be useful to reflect on marketing styles from this point of view. There are, after all, enormous variations in how different organizations approach marketing, and I like to think of these as reflecting differing “marketing cultures.” Two distinct types of marketing culture seem to predominate
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La Revue des Sciences de Gestion, 2013
Poursuivant le thème de l’année 2013, mais n’est-t’il pas au fond celui qui depuis bientôt 50 ans est celui de notre revue, diversité...des formes, des pratiques, des langages, des cultures..., ce numéro du cœur de l’été est consacré au « marketing ». Montrant la richesse du marketing qui de la politique à la religion est désormais selon l’ouvrage de ...
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Poursuivant le thème de l’année 2013, mais n’est-t’il pas au fond celui qui depuis bientôt 50 ans est celui de notre revue, diversité...des formes, des pratiques, des langages, des cultures..., ce numéro du cœur de l’été est consacré au « marketing ». Montrant la richesse du marketing qui de la politique à la religion est désormais selon l’ouvrage de ...
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Review of Social Economy, 2000
This paper explores the relationship between culture and labor market behavior. An attempt is made to clarify, from an economic perspective, the meaning of culture; to discuss the importance of cultural studies in the economic analysis of the labor market; and to outline the major theoretical issues that are associated with adopting a cultural ...
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This paper explores the relationship between culture and labor market behavior. An attempt is made to clarify, from an economic perspective, the meaning of culture; to discuss the importance of cultural studies in the economic analysis of the labor market; and to outline the major theoretical issues that are associated with adopting a cultural ...
openaire +1 more source