Results 341 to 350 of about 9,417,388 (375)
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Management challenges and markets
The International Journal of Health Planning and Management, 1994AbstractThe scarcity of resources in healthcare systems has general causes and country‐specific causes. Common to most healthcare systems is a strong emphasis on management and an increased attention to the role of the market. Management and market are concepts which need clarification: management applies not only to individual institutions but to ...
Paulo Rondo Brovetto, Elio Borgonovi
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Green marketing orientation: achieving sustainable development in green hotel management
Journal of Hospitality Marketing & Management, 2019The sustainable consumption behavior of customers affects the sustainable development of society. Customers’ pro-environment behavior provides economic benefits to society and ensures the sustainable development of the environment.
K. Chung
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Marketing and Non‐marketing Managers
Marketing Intelligence & Planning, 1990The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s adaption‐innovation theory, was tested. Data from samples of British (N = 115), Australian
James W. Taylor +3 more
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2012
Il manuale di marketing più noto e diffuso al mondo. Libro di testo ideale per programmi MBA e corsi delle Lauree Magistrali, è diventato negli anni un “must have” nella biblioteca di ogni manager, consulente o professionista che operi nella gestione di imprese e organizzazioni, pubbliche e private.
Kotler, Philip +3 more
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Il manuale di marketing più noto e diffuso al mondo. Libro di testo ideale per programmi MBA e corsi delle Lauree Magistrali, è diventato negli anni un “must have” nella biblioteca di ogni manager, consulente o professionista che operi nella gestione di imprese e organizzazioni, pubbliche e private.
Kotler, Philip +3 more
openaire +5 more sources
2009
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all ...
Kotler, P. +4 more
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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all ...
Kotler, P. +4 more
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Marketing und Marketing-Management
1997Absatzpolitische Aspekte werden heutzutage sowohl in der Theorie als auch in der Praxis unter dem Begriff Marketing diskutiert, wobei die Inhalte des modernen Marketing weit uber die der klassischen Absatzpolitik, die sich nur mit dem Einsatz und der Koordination der absatzpolitischen Instrumente beschaftigte, hinausgehen.
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Marketing’s role in management
1982Sustained success in management demands continuous co-operation, of a high order, between all the departments of a firm, acknowledging the inter- and intra-dependence of all managerial decisions and action. No one management discipline is omnipotent. All are co-equals though sometimes, according to the nature and needs of a business, one activity might
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The Quarterly Journal of Finance, 2020
We examine the effect of the Efficient Market Hypothesis (EMH) on the investment behavior of mutual fund managers. We show that managers who are more likely to be exposed to the ideas of EMH throughout their higher education are more “passive” than their unexposed peers: they are more likely to manage index funds, and when managing active funds, they ...
Christo A. Pirinsky +2 more
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We examine the effect of the Efficient Market Hypothesis (EMH) on the investment behavior of mutual fund managers. We show that managers who are more likely to be exposed to the ideas of EMH throughout their higher education are more “passive” than their unexposed peers: they are more likely to manage index funds, and when managing active funds, they ...
Christo A. Pirinsky +2 more
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Market management and planning
1982‘Market’ can be described simply as a group of people able and willing to buy a particular product or service. While with consumer goods and durables ‘people’ means the consumers, with industrial products and capital equipment the ‘people’ are in fact commercial firms and business enterprises. Modern usage has given several meanings to the word ‘market’
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