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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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1994
The two and a half decades that succeeded the end of the Second World War can be described as the golden age of demand management. It was widely believed that the main outcome of the Keynesian revolution was the final banishing of the problem of unemployment.
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The two and a half decades that succeeded the end of the Second World War can be described as the golden age of demand management. It was widely believed that the main outcome of the Keynesian revolution was the final banishing of the problem of unemployment.
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1981
Marketing is one of the newest specializations to appear on the organization structure. It showed first in the late fifties; currently in the UK there are about 20 000 individuals who take the function of marketing seriously enough to belong to the Institute of Marketing.
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Marketing is one of the newest specializations to appear on the organization structure. It showed first in the late fifties; currently in the UK there are about 20 000 individuals who take the function of marketing seriously enough to belong to the Institute of Marketing.
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2010
With advancement in the surgical techniques, the public image of hair restoration surgery has greatly improved over the past two decades [1]. Nevertheless, such advances demand more meticulous effort in every single step, thus requiring increased time and labor.
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With advancement in the surgical techniques, the public image of hair restoration surgery has greatly improved over the past two decades [1]. Nevertheless, such advances demand more meticulous effort in every single step, thus requiring increased time and labor.
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Marketing as promise management: regaining customer management for marketing
Journal of Business & Industrial Marketing, 2009PurposeIn today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and lost control of the customer management process.
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Marketing Management in Business
SSRN Electronic JournalThere is a close relationship between a marketing strategy and its ability to realise its mission, vision, and business strategy. A case in point is the Nike brand that focuses on creating meaningful stories for its loyal fan base. It achieves this by inducing emotions into the customer base through "emotional branding" to realise its vision of ...
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Business strategy and the management of digital marketing
Business Horizons, 2021Eric M. Olson +3 more
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Scientific Management in Marketing
Journal of Marketing, 1940HY SHOULD ONE be invited to talk W on scientific management in marketing when scientific management in production has gained widespread recognition in industry? One obvious answer is that scientific management in marketing has not been widely adopted in industry. Back of that, however, lie reasons not so obvious.
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Marketing Knowledge Management
2006The book describes a marketing knowledge management process based on a 3-step model. Assuming that knowledge is a fundamental asset for a firm to achieve sustainable competitive advantages, the book combines two research traditions - knowledge management and marketing management - to present the characteristics of marketing knowledge and the ...
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