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Hierarchical marketing mix models with sign constraints [PDF]
Journal of Applied Statistics, 2021 Marketing mix models (MMMs) are statistical models for measuring the effectiveness of various marketing activities such as promotion, media advertisement, etc. In this research, we propose a comprehensive marketing mix model that captures the hierarchical structure and the carryover, shape and scale effects of certain marketing activities, as well as ...
Chen, Hao +3 more
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WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic
International Research Journal of Business Studies, 2021 This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth.
Novi Haryati +5 more
doaj +1 more source
Jurnal Manajemen & Agribisnis, 2023 The livestock industry is an economic sector with high potential for generating quality economic growth. This study aims to analyze the effects of service quality and marketing mix on satisfaction, trust, and customer loyalty of PT.
Rhegy Pratidina Iskandar +2 more
doaj +1 more source
Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z
Jurnal Aplikasi Bisnis dan Manajemen, 2023 This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary
Hanief Satria Dharmeswara +2 more
doaj +1 more source
Journal of Management and Accounting, 2021 This study aims to knowing the influence of marketing mix in Bali convection business on cunsomer satisfaction and loyalty in PT. Bangsawan Indonesia Tekstil. This study is explanatory research. Population is all all employees CSR of PT.
Ariefah Sundari +2 more
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Knowledge marketing: M4I-mix model of evaluation [PDF]
E3S Web of Conferences, 2021 The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) to the consumer (industry and business). The main stages of knowledge generation following the DIKW model and the procedure for their further implementation are shown.
Artyukhova Nadiia +3 more
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Cogent Business & Management, 2021 This study explores how internal marketing influences employees’ perceived ability to deliver service quality in the conventional banking industry in Oman.
Leigh de Bruin +2 more
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Entrepreneurship and Sustainability Issues, 2023 The research aims to determine whether companies using CSR in their marketing communication believe this approach has a positive effect on CPV and what forms of communication mix they most often use for this purpose.
Michal Ruschak +3 more
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Antecedents of Generation Y consumers’ usage frequency of online consumer reviews [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this paper is to examine the influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y consumers’ usage frequency of online consumer reviews. Design/methodology/approach
Ayesha Lian Bevan-Dye
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Fuzzy expert marketing-mix model [PDF]
Agricultural Economics (Zemědělská ekonomika), 2005 A marketing-mix setting model is presented. The all four P's are integrated and identified. The model makes strong utilization of relevant experts' knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to changing business environment.
S. Aly, I. Vrana
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