Results 11 to 20 of about 1,787 (245)
Indonesian Journal of Business and Entrepreneurship, 2019 The objectives of this research were to analyze consumer’s perception of marketing mix, to analyze the effects of marketing mix towards purchase decision, and to formulate strategies to increase consumer purchases at Furnimart Bogor.
Parmana Parmana +2 more
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Cogent Business & Management, 2022 The purpose of this paper is to present an integrated model for live streaming shopping (LSS) to examine the antecedents and consequences of consumers’ attitudes. Based on the stimulus–organism–response (S-O-R) paradigm, this study investigates marketing
Chaang-Iuan Ho +2 more
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The Influence of Marketing Mix and Word of Mouth Towards Brand Image and Usage of Online Bike Usage
Indonesian Journal of Business and Entrepreneurship, 2019 This research aimed to analyze the influence of marketing mix and word of mouth towards brand image and the usage of online bike. The research design used descriptive, with the survey conducted using questionnaire as the tool of interview.
Fandi Yanuar Rahman +2 more
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Factors Influencing Consumer Intention and Decision to Purchase Plastic Waste Recycle Machine
Indonesian Journal of Business and Entrepreneurship, 2020 About 1.42 million tonnes of plastic waste in Indonesian waters are unable to manage every year. Plastic waste recycling machine may be the solution to this environmental problem.
Mohammad Baedowy +2 more
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HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA
Jurnal Ilmu Keluarga dan Konsumen, 2015 In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive
Stevanus Bayu Satriawan +2 more
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The 4S Web-Marketing Mix model [PDF]
Electronic Commerce Research and Applications, 2002 This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual ...
openaire +1 more source
Designing a Green Closed-loop Supply Chain Simulation Model and Product Pricing in The Presence of a Competitor [PDF]
Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī, 2019 The increasing concern about the deteriorating effects of supply chains related activities on the environment has led to the growing attention to develop green closed-loop supply chains in order to minimize greenhouse gases emission.
Samira Parsaiyan +3 more
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E-SERV-EX: A Multi-item Scale for Measuring Customer Expectations from the Online Retail Services
NMIMS Management Review, 2023 Purpose: The purpose of this article is the scale development, refinement, and psychometric evaluation of the multi-item scale (E-SERV-EX) for assessing the customers’ expectations from the online retail services and exploring the impact of different ...
Vikas Kumar Tyagi +3 more
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Harm Reduction Journal, 2021 Background Digital harm-reduction interventions typically focus on people with severe drug-use problems, yet these interventions have moderate effectiveness on drug-users with lower levels of risk of harm. The difference in effectiveness may be explained
Vasilis S. Vasiliou +6 more
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Jurnal Aplikasi Bisnis dan Manajemen, 2015 A high level of interest among Indonesians in performing Umrah, a religious tourism, creates the opportunity for banking industries, especially XYZ Sharia bank branch which provides Umrah financing services for the Indonesian Muslim community.
Hendra Kurniawan +2 more
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