Results 211 to 220 of about 1,787 (245)

Optimal Dynamic Strategies for Stochastic Models of Marketing Promotion Mix

Cybernetics and Systems Analysis, 2004
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire   +2 more sources

Modeling financial markets using mixed minority/majority games

2011
Financial markets are considered to be a system formed due to the interaction between heterogeneous individuals. Many models have tried emulating it and have tried to uncover the working behind it. Minority Game Model is one such model which has tried to emulate it.
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Marketing Mix Modelling

2023
openaire   +1 more source

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Psychology and Marketing, 2022
Marko Sarstedt, Mandy Pick, Benjamin Dybro Liengaard   +2 more
exaly  

Understanding E-Marketing Mix Models

مجلة دفاتر البحوث العلمية, 2020
openaire   +1 more source

Marketing Mix Modeling and Coordination

2023
openaire   +1 more source

Multiple Regression and Marketing-Mix Models

SSRN Electronic Journal, 2017
Rajkumar Venkatesan, Shea Gibbs
openaire   +1 more source

Marketing mix modeling

The Business & Management Collection, 2010
openaire   +1 more source