Marketing mix modelling - Open Access .click

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Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly

Marketing Mix Modeling: A Statistical Approach to Measuring and Optimizing Marketing Effectiveness

Marketing Mix Modeling represents a sophisticated econometric framework that transforms marketing measurement from intuitive decision-making to evidence-based strategic planning through advanced statistical modeling techniques. The procedure employs multivariate regression analysis and time-series econometric approaches to decompose aggregate business ...
openaire +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly

Tobacco Control for Clinicians Who Treat Adolescents

Ca-A Cancer Journal for Clinicians, 2003
exaly

Market Mix and Marketing Response Models: Trends and Research Opportunities

Foundations and Trends® in Marketing, 2010
openaire +1 more source

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly