Results 241 to 245 of about 1,787 (245)

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Marketing Mix Modelling

openaire   +1 more source

Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

International Journal of Information Management
Nir Kshetri
exaly  

The imperative evolution of marketing mix models

Applied Marketing Analytics: The Peer-Reviewed Journal
openaire   +1 more source

AI-powered marketing: What, where, and how?

International Journal of Information Management
exaly