Results 31 to 40 of about 1,787 (245)

AI as the new fourth “P” of marketing: A statistical and machine learning modelling approach to marketing performance

Alexandria Engineering Journal
This paper undertakes a statistical and machine learning modelling analysis to explore how Artificial Intelligence works as a new ‘fourth P’ for marketing and how it alters the classical formula for a data-driven process.
Badrea Al Oraini
doaj   +1 more source

Optimization of Media Strategy via Marketing Mix Modeling in Retailing

Ekonomika, 2023
 The paper describes the marketing mix modeling results for companies in nonfood retailing. The main objectives of the research are to demonstrate the viable way of making effective recommendations for optimizing the media strategy by modeling offline and online traffic to the stores based on econometric modeling and to develop a decision support ...
Yana Fareniuk, Galyna Chornous
openaire   +3 more sources

Innate Immune Reprogramming Mediated by Endogenous Retroelement Dysregulation Drives Multiple Sclerosis Progression

Annals of Clinical and Translational Neurology, EarlyView.
Epigenetic reprogramming in hematopoietic stem and progenitor cells (HSPCs) and downstream myeloid cells, mediated by H3.3 downregulation and endogenous retroelement (ERE) overexpression, contributes to the progression of multiple sclerosis (MS). ABSTRACT Background Skewed myelopoiesis in the bone marrow has been identified as a key driver of multiple ...
Li‐Mei Xiao, Qiu‐Ping Zhao, Run‐Yun Li, Wei Chen, Huan‐Huan Song, Wan‐Jin Chen, Ying Fu   +6 more
wiley   +1 more source

Temporal Trends in and Associations With Nonsteroidal Anti‐inflammatory Drug Prescription in Adult and Pediatric Patients With Inflammatory Bowel Disease

Arthritis Care &Research, EarlyView.
Objective Recent inflammatory bowel disease (IBD) treatment guidelines have recommended against nonsteroidal anti‐inflammatory drug (NSAID) use despite prevalent musculoskeletal symptoms and opioid overuse in this population. Given the discordance between changing national guidelines and potential clinical utility, we sought to assess national temporal
Adam S. Mayer, Rui Xiao, Andrew Grossman, Meenakshi Bewtra, Michael D. George, Pamela F. Weiss   +5 more
wiley   +1 more source

MARKETING MANAGEMENT: AN APPROACH BASED ON THE DEFINITION AND CONSIDERATION OF CORPORATE CULTURE

Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu
The article comprehensively examines the interplay between marketing management and corporate culture within today's business environment. The research design combines a critical review of the pertinent scholarly literature with logical modelling of the "
K. Balakleiets, A. Kovalevska
doaj   +1 more source

INDEKS SUBYEK DAN PENULIS

Jurnal Aplikasi Bisnis dan Manajemen, 2016
INDEKS SUBJEK JABM VOLUME 2advertising avoidance, 1AHP, 73, 239Altman Z-Score, 291analisis PLC, 83Analytic Network Process (ANP), 193analytical hierarchy prosess, 270ANOVA, 1ANP, 32apotek, 312asuransi jiwa syariah, 64autoregressive, 281balanced scorecard,
JABM Vol 2
doaj   +1 more source

A Concept of a Digital and Traceable Manufacturing Documentation Based on Formalized Process Description Applied on Composite Aircraft Moveable

Advanced Engineering Materials, EarlyView.
The documentation of component manufacture has become an essential part of today's production processes, especially for the analysis and optimization of production or component design with regard to structural performance, economic efficiency, and sustainability.
Björn Denker, Dominik Delisle, Christian Krombholz, Martin Rädel, Frank Dressel   +4 more
wiley   +1 more source

Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat

Mabsya: Jurnal Manajemen Bisnis Syariah, 2021
Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services.
Utami, Pertiwi, Basrowi, Basrowi
openaire   +3 more sources

Harnessing Fungal Biowelding for Constructing Mycelium‐Engineered Materials

Advanced Engineering Materials, EarlyView.
Mycelium‐bound composites (MBCs) offer low‐carbon alternatives for construction, yet interfacial bonding remains a critical challenge. This review examines fungal biowelding as a biocompatible adhesive, elucidating mycelium‐mediated interfacial mechanisms and their role in material assembly. Strategies to optimize biowelding are discussed, highlighting
Xue Brenda Bai, Xinrui Sarah Niu, Zhao Qin   +2 more
wiley   +1 more source

Digital Marketing Strategies and Performance of Tour Operators Supply Chain in the Tourism Industry

International Journal of Business, Economics, and Social Development
Digital marketing strategies are vital in enhancing the performance of tour operators’ supply chains within the tourism sector, increasing visitor numbers, sales, and profit, indirectly affecting the economic growth of a community.
Boniface Emmanuel Mwalukasa
doaj   +1 more source