Results 91 to 100 of about 14,775 (221)

Unpacking the relationship between co‐creation and brand equity: A multi‐study approach

European Management Review, EarlyView.
Abstract Whilst some studies have shown that co‐creation positively influences brand equity, others have found only marginal or even negative effects, and several failure cases of co‐creation have been reported. To overcome the confusion generated by mixed findings, this paper unpacks the relationship between co‐creation and brand equity, considering ...
Stefan Markovic, Oriol Iglesias, Anna Torres, Pilar Rivera‐Torres, Nikolina Koporcic   +4 more
wiley   +1 more source

El impacto del turismo en la economía de Curaçao

ARA: Revista de Investigación en Turismo, 2017
Desde el 2010, Curazao es un país autónomo del Reino de los Países Bajos. El gobierno desea apoyar el desarrollo turístico, sin embargo existen varias estrategia de desarrollo posibles.
Liselotte Jelsma, Diana Korteweg Maris, Wim Heijman   +2 more
doaj  

Labor Demand Similarity and Mergers and Acquisitions: Evidence From 3 Million Job Postings

Financial Review, EarlyView.
ABSTRACT Using a job‐posting‐based measure of labor market competition, we show that firms tend to acquire companies that are their labor market competitors. Cross‐sectional evidence indicates that these acquisitions are more likely in industries with similar corporate cultures, more binding noncompete agreements, and among firms that are not rivals in
Mingming Ao, John (Jianqiu) Bai, Tyler Hull, Chen Shen, Chi Wan   +4 more
wiley   +1 more source

Propaganda eleitoral, jornalismo e construção da agenda pública (Entrevista com Luís Gonzalez)

Comunicação & Educação, 2000
O jornalista e diretor da GW Comunicações, Luís Gonzalez, fala com exclusividade para Comunicação & Educação sobre sua experiência na coordenação de campanhas eleitorais dos principais dirigentes políticos do País.
Roseli Aparecida Fígaro Paulino
doaj  

Investigator‐Led Research to Improve the Diagnostic Assessment of Platelet Function Disorders: Reflections on the Challenges and Rewards

International Journal of Laboratory Hematology, EarlyView.
ABSTRACT Introduction Investigator‐led research and quality improvement initiatives have led to important improvements in the diagnostic assessment of platelet function disorders (PFD). Methods Personal reflections were used to summarize our contributions to knowledge on PFD diagnostic assessment, pathogenesis, and bleeding risks.
Catherine P. M. Hayward
wiley   +1 more source

The state of knowledge on four families of Syngnathoidei fishes (Teleostei: Syngnathiformes): Aulostomidae, Centriscidae, Fistulariidae and Solenostomidae

Journal of Fish Biology, EarlyView.
Abstract Knowledge on the ecology and life‐history traits of coastal marine species is vital to inform their conservation and management, especially as their coastal habitats come under increasing threats. However, such data have never been collated for four of the five families in the suborder Syngnathoidei—the close relatives of the better‐studied ...
Syd J. Ascione, Elsa Camins, Miguel Correia, Amanda C. J. Vincent   +3 more
wiley   +1 more source

All Roads Lead to China: Argentina's Beef Exports in the Context of a New Subordinate Complementarity

Journal of Agrarian Change, EarlyView.
ABSTRACT This article analyses the recent expansion of Argentina's beef exports in the context of China's emergence as the world's leading beef importer and the principal destination for Argentine exports. It examines shifts in production, export orientation and domestic consumption, and analyses the export‐oriented fractions of meat capital that have ...
Emilia Ormaechea, Bruno Capdevielle, Christin Bernhold   +2 more
wiley   +1 more source

O marketing esportivo da Gatorade no Brasil [PDF]

, 2015
A presente monografia se propõe a analisar as estratégias de marketing esportivo da Gatorade no Brasil, tendo em vista os megaeventos que serão realizados no país, como a Copa do Mundo de 2014 e os Jogos Olímpicos de 2016, configurando-se como uma grande
Santos, Rafael de Araújo
core  

Hidden in Plain Sight: Conceptualizing Platform Auxiliaries and Their Conflicting Impacts on Platforms' Value Architecture

Journal of Management Studies, EarlyView.
Abstract This paper introduces the concept of platform auxiliaries to identify a set of actors that provide independent resources explicitly designed to support complementors in their value creation and capture activities. Platform auxiliaries capitalize on unmet needs of complementors within platforms, offering services such as third‐party software ...
Donato Cutolo, Andrew Hargadon, Martin Kenney   +2 more
wiley   +1 more source

Estrategias de marketing en el mercado de consumo del migrante: Generación de intenciones de compras

Revista de Ciencias Sociales
El migrante es una persona que emigra con un objetivo preciso, procurar el bienestar y estabilidad económica a su familia. Por lo tanto, el objetivo de este estudio es proporcionar una visión sobre las estrategias de marketing que impacten en las ...
Meudis Quintero Ramos, Karen Almanza Vides, Ingris María Díaz Arrieta   +2 more
doaj   +1 more source