Results 31 to 40 of about 374,223 (215)
The influence of country and brand image on the evaluation of foreign products the moderating role of the nationality of the consumer [PDF]
, 2017 El objetivo de esta investigación es analizar la relación bidireccional o no recursiva entre la imagen del país and la evaluación del producto. Nuestro objetivo es contribuir al debate sobre la dirección causal entre estos conceptos que existe en la ...
Escandón Barbosa, Diana Marcela +2 more
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Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
Journal of Consumer Behaviour, EarlyView.ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley +1 more source
La ética del marketing en Colombia desde la mirada de algunos expertos de la academia
Revista de Investigación, Desarrollo e Innovación, 2022 Este trabajo tiene como propósito identificar la ética implícita en el marketing en Colombia a partir de la visión de profesores expertos de las mejores universidades del país.
José Londoño-Cardozo +1 more
doaj +1 more source
To What Extent Does ESG Performance Influence Board Engagement in Acquisition Activity?
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study examines the relationship between boards and corporate acquisition activity. Specifically, we posit that boards with directors who have been politicians positively influence the propensity to pursue acquisitions and that ESG performance (divided into environmental, social, and governance scores) moderates this relationship.
Leticia Pérez‐Calero +4 more
wiley +1 more source
GESTÃO DE MARCA PAÍS: O CASO DA MARCA CABO VERDE [PDF]
, 2012 A aplicação das ferramentas de marca comercial aos territórios parece ter alcançado os governos das cidades, regiões e países. O propósito da presente dissertação é analisar esta transposição, usando o caso concreto de Cabo Verde desde 1975 a 2010, 35 ...
Carvalho, Débora
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Despite rapid growth in gender lens investing (GLI), substantial variation remains in how gender lens equity funds (GLEFs) integrate gender equality criteria into investment strategies. We map a universe of 43 GLEFs and develop a framework capturing gender equality screening breadth and accountability depth (fund‐level disclosure and ...
Freyja Vilborg Thorarinsdottir +3 more
wiley +1 more source
The Development of a National Brand: Fundaments in Positioning through Non-traditional Exports
Revista Finanzas y Política Económica, 2014 Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better meet their needs,
Pedro Barrientos Felipa
doaj
Influencia de la tecnología en el posicionamiento de la Imagen Turística del Municipio de Granada, Agosto 2015–Junio 2016 [PDF]
, 2016 La actividad turística brinda un importante aporte a la economía del país, aproximadamente del 5.2% anual. Para esta industria, la tecnología ha aportado significativamente, pues ha revolucionado con nuevas vías y medios publicitarios que facilitan el ...
Lechado Ríos, Clara de los Ángeles +2 more
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The Distributive Consequences of Active Welfare Policies in Europe
European Policy Analysis, EarlyView.ABSTRACT This article examines the distributive consequences of active welfare policies in Europe by analysing tier‐specific investments in individualised employment services across four European welfare states: Denmark, Germany, the Netherlands and the United Kingdom.
Deborah Jackwerth‐Rice +1 more
wiley +1 more source
Does Digital Banking Promote Remittance Receipts? Evidence From Developing Countries
International Journal of Finance &Economics, EarlyView.ABSTRACT In the realm of technological advancement, like many sectors, the financial sector swiftly embraced digital transformation to help facilitate financial transactions, especially remittance receipts. The digitalisation of the banking sector has made transfers and access to funds quite easier, faster, and more economical by reducing transaction ...
Syed Ali Abbas +2 more
wiley +1 more source