Results 131 to 140 of about 1,360,369 (311)
The impact of marketing oriented product development on new product performance = A marketing orientált termékfejlesztés hatása az új termék teljesítményre [PDF]
, 2009 In the new product innovation management literature a lot of empirical studies have supported the importance of marketing orientation as a key success factor of new products.
Kiss, János
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Advanced Healthcare Materials, EarlyView.This study presents the first entirely isogenic heart‐on‐chip, unifying cardiomyocytes, fibroblasts, and endothelial cells from a single iPSC source. The platform reveals a critical biological insight: the endothelium actively shields cardiac tissue from drug‐induced toxicity, challenging the predictive accuracy of conventional, avascular models for ...
Karine Tadevosyan +12 more
wiley +1 more source
Enhanced Endoscopic Internal Drainage of Gastric Abscess Through Additively Manufactured Stents
Advanced Healthcare Materials, EarlyView.Postoperative gastric leaks are often treated with off‐label biliary double‐pigtail stents, yet conventional extruded designs are not optimized for leak anatomy, can migrate, and may limit abscess evacuation. PETALS is introduced to optimize transmural drainage geometry and enable patient‐specific 3D‐printable stents.
Parima Phowarasoontorn +14 more
wiley +1 more source
THE ROLE AND IMPORTANCE OF THE STRATEGIC PLANNING IN BANK MARKETING [PDF]
The paper aims to highlight the strategic planning role and place in bank marketing, define the concepts of strategic planning and marketing planning and the tactical planning, marketing plan and marketing program.
PISTOL , Gheorghe
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The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches [PDF]
, 2011 Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm.
Cometto, Teresa +2 more
core +1 more source
Measuring market performance [PDF]
, 1996 Marketing performance needs to be assessable by senior management, and their ficial advisors, as well as the marketers themselves This in turn requires a shared and consistent vocabulary, especially for marketing performance outcomes. The paper assumes that short and longterm profits, in whatever form, are the fundamental objectives of marketing in ...
openaire
Respiratory Organ‐on‐a‐Chip for Disease Modeling: From Architecture to Functional Integration
Advanced Healthcare Materials, EarlyView.Respiratory organ‐on‐a‐chip (ROC) models capture key mechanical and cellular cues of the human respiratory system, enabling quantitative dissection of disease mechanisms. This review links ROC architectures to disease modeling, functional integration, and commercialization, and proposes a decision framework that aligns model complexity with mechanistic
Jinzhuo Hu +4 more
wiley +1 more source
Evaluating Marketing Channel Options for Small-Scale Fruit and Vegetable Producers [PDF]
An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified vegetable crop producers is conducted.
LeRoux, Matthew N. +3 more
core +1 more source
Advanced Healthcare Materials, EarlyView.Potato virus X is a filamentous RNA plant virus that can be engineered into a molecular tool for cancer therapy. We produced genetically‐encoded virus‐derived nanoparticles decorated with nanobodies targeting cancer cell receptors, epidermal growth factor receptor (EGFR) and human epidermal growth factor 2 (HER2).
Enrique Lozano‐Sanchez +4 more
wiley +1 more source
Persistence Modeling for Assessing Marketing Strategy Performance [PDF]
The question of long-run market response lies at the heart of any marketing strategy that tries to create a sustainable competitive advantage for the firm or brand. A key challenge, however, is that only short-run results of marketing actions are readily
Dekimpe, M.G., Hanssens, D.M.
core +1 more source