Results 161 to 170 of about 126,805 (313)
Drivers of Marketing Innovation in Portuguese Firms [PDF]
This article aims at identifying and analyzing the drivers of innovation capacity of marketing in the context of Portuguese firms. From this standpoint, a theoretical framework is considered, which comprises the characterization of marketing innovation ...
Gastão Sousa +3 more
core
An AlON interfacial layer is engineered within an AlN switching layer to enable transparent RRAM with four stable resistance states. The device achieves low‐voltage multilevel switching and a high HRS, allowing precise grayscale modulation and preventing light leakage in micro‐LEDs operated at VDD = 2.7 V.
Sung Keun Choi +7 more
wiley +1 more source
A Review on Sensor Technologies, Control Approaches, and Emerging Challenges in Soft Robotics
This review provides an introspective of sensors and controllers in soft robotics. Initially describing the current sensing methods, then moving on to the control methods utilized, and finally ending with challenges and future directions in soft robotics focusing on the material innovations, sensor fusion, and embedded intelligence for sensors and ...
Ean Lovett +5 more
wiley +1 more source
In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes.
Wierenga, B. +2 more
core
The marketing strategy-performance relationship of Australian export market ventures
Craig Julian, Aron O'Casshttp://www.ams-web.org/associations/213/files/conferences/2003%20wmc%20program ...
Julian, Craig C. +3 more
core
Optimising marketing spend: return maximization and risk minimization in the marketing portfolio [PDF]
In a world of limited resources, marketing managers tasked to deliver shareholder value face decisions about how to maximize the returns on their marketing portfolio. Risk is less often considered.
Ryals, Lynette, Berger, Maya, Dias, Sam
core
IMPACT OF MARKETING FLEXIBILITY ON THE MARKETING PERFORMANCE OF ENTREPRENEURIAL BUSINESS
To ensure not only their competitive advantages, but also their survival in the market, especially in the current pandemic environment, entrepreneurs are looking for new ways to ensure a lasting market presence, efficiency and growth, as well as opportunities to create a high degree of trust and customer loyalty.
openaire +1 more source
A flexible, skin‐integrated electromagnetic actuator is developed for wearable virtual/augmented reality (VR/AR) haptic systems. A tunable design model enables control over displacement and resonance frequency. The system is validated through a custom VR application with a 6 × 4 actuator array, demonstrating real‐time, spatially targeted tactile ...
Naji Tarabay +9 more
wiley +1 more source
Consensus Formation and Change are Enhanced by Neutrality
Neutral agents are shown to enhance both the formation and overturning of consensus in collective decision‐making. A general mathematical model and experiments with locusts and humans reveal that neutrality enables robust consensus via simple interactions and accelerates consensus change by reducing effective population size.
Andrei Sontag +3 more
wiley +1 more source

