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DEVELOPMENT OF THE PRODUCER’S MARKETING PLAN OF INFORMATION AND MARKETING SYSTEM LIKIS
Анастасия Игоревна Золотухина
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Plan de marketing digital para Magno Digitale Group S.A.C., año 2025
Bonifaz Jordan, Rogelio Alexander +1 more
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Marketing Plans or Marketing Planning?
Business Strategy Review, 1991The standard textbook model of marketing planning starts with strategic analysis, leading to marketing objectives and strategy formulation, action programmes, implementation, and control. The empirical study reported here suggests that while many practitioners apparently aspire to use this model, few use it as prescribed.
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Market Planning, Market Planners, and Planned Markets
Journal of the American Planning Association, 1993(1993). Market Planning, Market Planners, and Planned Markets. Journal of the American Planning Association: Vol. 59, No. 3, pp. 353-360.
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