Results 241 to 250 of about 57,493 (297)

Marketing Plans or Marketing Planning?

Business Strategy Review, 1991
The standard textbook model of marketing planning starts with strategic analysis, leading to marketing objectives and strategy formulation, action programmes, implementation, and control. The empirical study reported here suggests that while many practitioners apparently aspire to use this model, few use it as prescribed.
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Market Planning, Market Planners, and Planned Markets

Journal of the American Planning Association, 1993
(1993). Market Planning, Market Planners, and Planned Markets. Journal of the American Planning Association: Vol. 59, No. 3, pp. 353-360.
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Marketing planning

2022
Brian Kenny, Karen Dyson
openaire   +2 more sources

Marketing Plan

2022
Fernando Almeida, José Duarte Santos
openaire   +2 more sources

Marketing Planning

1995
Mike Meldrum, Malcolm McDonald
openaire   +2 more sources

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