Results 151 to 160 of about 181,383 (167)

Appropriate evidence for adaptive marketing authorization

Nature Reviews Drug Discovery, 2013
Diederick E Grobbee
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management, 2013
Jeff McCarthy, Jennifer Rowley
exaly