Results 21 to 30 of about 182,226 (253)

México: elecciones y el uso de las encuestas preelectorales

Revista Mexicana de Ciencias Políticas y Sociales, 2015
En este artículo se hace un recorrido por los procesos electorales mexicanos para evidenciar cómo en su gran mayoría fueron muy poco competitivos. Empero, en los últimos años, a partir de un conjunto de modificaciones, se han vuelto más competitivos ...
Murilo Kuschick Ramos
doaj   +1 more source

La estrategia de la personalización: los debates de las elecciones 2015 y 2016 en España

Estudios sobre el Mensaje Periodístico, 2019
Este artículo analiza empíricamente la construcción comunicativa del discurso de los candidatos a la presidencia de España participantes en los debates electorales de 2015 y 2016 a partir del uso de la personalización como estrategia política.
Rocío Zamora Medina, Marta Rebolledo
doaj   +1 more source

Características de um líder político. As preferências dos eleitores portugueses [PDF]

, 2005
O objectivo deste trabalho é identificar quais as características de um líder político mais valorizadas pelos eleitores portugueses e analisar a influência do Marketing Político nessa escolha. Considerando uma amostra de 850 indivíduos conclui-se que o
Brochado, Ana Margarida, Brândao, Elísio (Coordinador), Díez de Castro, Enrique Carlos (Coordinador), Monteiro, Ana Paula   +3 more
core  

A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement

Business Strategy and the Environment, EarlyView.
ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley   +1 more source

Open Space Policy‐Making and Planning in Urban Regions: Towards a Theoretical Approach Based on the Multiple Streams Framework

Environmental Policy and Governance, EarlyView.
ABSTRACT Open space networks provide multiple ecosystem services and other benefits which are particularly important to urban regions. Accordingly, there are many examples around the world of urban‐regional open space policies such as regional parks and green belts that connect non‐built‐up areas over several municipalities. Yet it is still unclear how
Gerd Lintz, Mariam Diagayété
wiley   +1 more source

Letting People in: Redefining Collaboration in Wildland–Urban Interface Governance

Environmental Policy and Governance, EarlyView.
ABSTRACT Intensifying wildfire regimes and expanding human settlements into wilderness areas have heightened concerns about the wildland–urban interface (WUI) due to the associated increase in fire risk. However, the WUI presents broader social‐ecological challenges that go beyond wildfire risk and remain understudied.
Clara Mosso, Harrison Fried, Karissa Courtney, Jonathan Salerno, Stephanie Kampf, Andrea Baudoin Farah   +5 more
wiley   +1 more source

Personalidad de marca de los partidos políticos en Chile: una mirada desde los ciudadanos más jóvenes

Cuadernos.info, 2017
Este estudio examina la adecuación de la noción de personalidad de marca (Aaker, 1997) en el ámbito de los partidos políticos chilenos, midiendo su percepción en jóvenes universitarios.
Rodrigo Uribe, Cristian Buzeta, Javiera Reyes   +2 more
doaj   +1 more source

Influencia del marketing político en los electores que votaron por primera vez en las elecciones federales del 2012, en la cabecera municipal de Ixtlahuaca [PDF]

, 2014
Contiene esquemas y cuadrosHan existido cambios paulatinos dentro de las sociedades debido a las diferentes necesidades, asimismo, los cambios sociales surgen como respuesta a la transformación científica y tecnológica, la organización socioeconómica y ...
Flores Ambrocio, María Cristina, Flores Ambrocio, María Cristina, Loreto Valentínez, Aide Jessica, Loreto Valentínez, Aide Jessica, Reyes Montes, María Cristina, Reyes Montes, María Cristina   +5 more
core  

Are Socially Responsible Behaviors Paid Off Equally? A Cross‐cultural Analysis [PDF]

, 2015
Based on the strong influence that national culture has on corporate social and responsibility (CSR) actions (institutional theory), it is necessary to study how the financial outcomes of CSR actions could be affected by these cultural characteristics ...
Carrasco Gallego, Amalia, Escobar Pérez, Bernabé, Miras Rodríguez, María del Mar   +2 more
core   +1 more source

Policy Networks and Policy Entrepreneurship in the EU: Explaining Structural Policy Change in Pharmaceutical Innovation Incentives and Health Technology Assessment

European Policy Analysis, EarlyView.
ABSTRACT Policy process research has excelled in explaining structural policy change within national settings, but extensions and applications to the EU level have long proven challenging for scholars. Given that the EU is currently experiencing its longest period of Treaty stability since the 1980s—having evolved into a sui generis political system ...
Vassilis Karokis‐Mavrikos
wiley   +1 more source