Results 101 to 110 of about 2,284,438 (306)

RESEARCH METHODS IN MARKETING [PDF]

, 2011
Cornelissen, Christian Gabriel, Frechen, Dirk Arnold, Krüger, Stefan, Kweider, S., Smith, J.   +4 more
core   +2 more sources

Fuzzy Methods in Marketing Research: Brief Literature Review

Studies in Business and Economics
Background: Literature studying is a critical step in research. It allows identified gaps, unresolved issues, research directions, methods, and models for use. Accordingly, publication review is an ongoing task.
Dorokhova Liudmyla, Dorokhov Oleksandr, Kuusik Andres   +2 more
doaj   +1 more source

From Wafers to Electrodes: Transferring Automatic Optical Inspection (AOI) for Multiscale Characterization of Smart Battery Manufacturing

Advanced Functional Materials, EarlyView.
Automat optical inspection (AOI) techniques in semiconductor fabrication can be leveraged in battery manufacturing, enabling scalable detection and analysis of electrode‐ and cell‐level imperfections through AI‐driven analytics and a digital‐twin framework.
Jianyu Li, Ertao Hu, Wei Wei, Feifei Shi
wiley   +1 more source

Understanding Indigenous Knowledge in Contemporary Consumption: A Framework for Indigenous Market Research Knowledge, Philosophy, and Practice from Aotearoa

Knowledge
Despite increased attention being given to Indigenous rights, decolonization, and reconciliation in a broader business setting, the engagement of business, marketing, and consumer studies with Indigenous cultures and peoples is negligible.
Tyron Rakeiora Love, C. Michael Hall
doaj   +1 more source

Future development of focus group method in marketing system [PDF]

Marketing i Menedžment Innovacij, 2014
The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
Yu.M. Melnyk, D.V. Fomenko
doaj  

The Sony Playstation! : consumer marketing the world's most popular interactive entertainment home console : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University, Palmerston North, New Zealand [PDF]

, 2001
The videocassette may be viewed in the library.The focus of this thesis is the marketing methods used for the Sony PlayStation. Marketing in the video game industry has been ignored by a number of theorists, who tend to concentrate on the influences and ...
Tung, Raymond
core  

Frontier Advances of Emerging High‐Entropy Anodes in Alkali Metal‐Ion Batteries

Advanced Functional Materials, EarlyView.
Recent advances in microscopic morphology control of high‐entropy anode materials for alkali metal‐ion batteries. Abstract With the growing demand for sustainable energy, portable energy storage systems have become increasingly critical. Among them, the development of rechargeable batteries is primarily driven by breakthroughs in electrode materials ...
Liang Du, Kaidi Zhang, Liang Wang, Di Zhao, Mengqing Hu, Mingli Li, Ming Zhou, Zhenzhen Wu, Mengyang Dong, Bo Fu, Porun Liu, Yun Wang, Hongxia Wang, Yuantong Gu, Lei Zhang   +14 more
wiley   +1 more source

Is EEG Suitable for Marketing Research? A Systematic Review. [PDF]

Front Neurosci, 2020
Bazzani A, Ravaioli S, Trieste L, Faraguna U, Turchetti G.   +4 more
europepmc   +1 more source

Deriving consensus rankings via multicriteria decision making methodology

, 2012
Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia.
Ling, Amy Poh Ai, Mukaidono, Masao, Saludin, Mohamad Nasir   +2 more
core   +1 more source

Novel Functional Materials via 3D Printing by Vat Photopolymerization

Advanced Functional Materials, EarlyView.
This Perspective systematically analyzes strategies for incorporating functionalities into 3D‐printed materials via Vat Photopolymerization (VP). It explores the spectrum of achievable functionalities in recently reported novel materials—such as conductive, energy‐storing, biodegradable, stimuli‐responsive, self‐healing, shape‐memory, biomaterials, and
Sergey S. Nechausov, Patrick Fesser, Boris A. Bulgakov, Ulrich S. Schubert   +3 more
wiley   +1 more source