Results 321 to 330 of about 20,420,047 (355)

Trends and patterns in digital marketing research: bibliometric analysis

Journal of Marketing Analytics, 2021
Zahra Ghorbani, Sanaz Kargaran, A. Saberi, M. Haghighinasab, Seyedh Mahboobeh Jamali, Nader Ale Ebrahim   +5 more
semanticscholar   +1 more source

marketing research

The Fairchild Books Dictionary of Fashion, 2022

semanticscholar   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

, 2012
Joseph F. Hair, M. Sarstedt, C. Ringle, Jeanette A. Mena   +3 more
semanticscholar   +1 more source

Marketing Research: An Applied Orientation

, 1993
N. Malhotra
semanticscholar   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

, 2002
R. Kozinets
semanticscholar   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Marketing Research: Methodological Foundations

, 1976
D. Iacobucci, Gilbert A. Churchill
semanticscholar   +1 more source

Online sentiment analysis in marketing research: a review

, 2018
Meena Rambocas, Barney G. Pacheco
semanticscholar   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly