Results 331 to 340 of about 19,661,511 (408)
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International Marketing Review, 2021
PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to ...
Anna Makrides +4 more
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PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to ...
Anna Makrides +4 more
semanticscholar +1 more source
Marketing Research: An Applied Orientation
, 1993The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
N. Malhotra
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Journal of Marketing, 1947
Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
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Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. Readers interested in securing copies of the publications mentioned in the following pages should address
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Research in Marketing Completed and in Progress
Journal of Marketing, 1943Research completed and in progress is classified in this section under the list of general headings given below. Individual items are designated by the number of the general class into which they fall and, also, by a serial number within the class. It is expected that this classification will be used consistently in subsequent issues of THE JOURNAL. It
Ralph F. Breyer +3 more
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Marketing Research: Methodological Foundations
, 1976This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
D. Iacobucci, Gilbert A. Churchill
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Online sentiment analysis in marketing research: a review
, 2018The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions.
Meena Rambocas, Barney G. Pacheco
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Bridging past and present entrepreneurial marketing research
Journal of Research in Marketing and Entrepreneurship, 2018Purpose Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field.
Fabian Most +2 more
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Progress in Marketing Research
Journal of Marketing, 1936Members of the Associations are requested to supply the Chairman with summaries of all marketing research projects that are under way, or that have been completed recently, so that these can be included in the next issue of the Journal. Brief abstracts of doctoral dissertations based on marketing research should be sent in also.
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Marketing research on mergers and acquisitions: a systematic review and future directions
, 2017Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A ...
M. Christofi +2 more
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State of green marketing research over 25 years (1990-2014): Literature survey and classification
, 2016Purpose – The purpose of this paper is to present a literature survey on, and classification for, green marketing research. Design/methodology/approach – Suitable keywords were used to search peer-reviewed journal articles published in marketing ...
Prashanta Kumar
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