Results 331 to 340 of about 20,420,047 (355)

Ten Years of ‘Social Media Marketing’ Research in the Journal of Promotion Management: Research Synthesis, Emerging Themes, and New Directions

, 2019
A. Arora, S. Sanni
semanticscholar   +1 more source

Artificial Intelligence (AI) Impact on Digital Marketing Research

Strategic Innovative Marketing and Tourism, 2019
Dimitris C. Gkikas, Prokopis K. Theodoridis   +1 more
semanticscholar   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Virtual Reality for Marketing Research

, 2018
Raymond R. Burke
semanticscholar   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Field Experimentation in Marketing Research

, 2017
Ayelet Gneezy
semanticscholar   +1 more source

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly