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Introduction to Market Research [PDF]
, 2010 Market research is key to understanding markets and requires the systematic gathering and interpreting of information about individuals and organizations. This will give you an essential understanding of your customers’ needs, a head start on your competitors, allow you to spot potential problems, and future growth.
Marko Sarstedt, Erik Mooi
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1987
There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
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There are many definitions of marketing research and it is probably not worth going through them all here. What would emerge from looking at them is that market and marketing research has three major components: 1. Identification and clarification of a perceived problem in such a way that specific information needs are identified 2 ...
openaire +2 more sources
, 2003
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b ...
Cheryl Burke Jarvis +2 more
semanticscholar +1 more source
A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discuss the distinction between formative and reflective measurement models, (b ...
Cheryl Burke Jarvis +2 more
semanticscholar +1 more source
Trends and patterns in digital marketing research: bibliometric analysis
Journal of Marketing Analytics, 2021Zahra Ghorbani +5 more
semanticscholar +1 more source
Internet marketing research in hospitality and tourism: a review and journal preferences
, 2015Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The
X. Leung, Lang Xue, B. Bai
semanticscholar +1 more source
BMJ, 1996
Dominic Lawson, moving recently from the editorship of the Spectator to that of the Sunday Telegraph, recalled the report of a “rather expensive piece of market research” that he had received when he arrived in his first editorial chair. According to the results, 24% of readers thought that the Spectator carried too much sport.
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Dominic Lawson, moving recently from the editorship of the Spectator to that of the Sunday Telegraph, recalled the report of a “rather expensive piece of market research” that he had received when he arrived in his first editorial chair. According to the results, 24% of readers thought that the Spectator carried too much sport.
openaire +2 more sources
2014
The success of a good investment is based on an adequate market research. The peculiarities of the real estate market and, in particular, the large possibility of differentiation of investment properties, compel to increase efforts in the research market, surely greater than those required in other sectors of the economy.
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The success of a good investment is based on an adequate market research. The peculiarities of the real estate market and, in particular, the large possibility of differentiation of investment properties, compel to increase efforts in the research market, surely greater than those required in other sectors of the economy.
openaire +2 more sources
2010
How do companies design a suitable market research plan? We explore how you can plan, start, and identify the research question that will best guide your market research. Identifying the “right” question is difficult, but we provide several strategies and suggestions to help you quickly identify and formulate a market research process.
Erik Mooi, Marko Sarstedt
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How do companies design a suitable market research plan? We explore how you can plan, start, and identify the research question that will best guide your market research. Identifying the “right” question is difficult, but we provide several strategies and suggestions to help you quickly identify and formulate a market research process.
Erik Mooi, Marko Sarstedt
openaire +2 more sources
An assessment of the use of partial least squares structural equation modeling in marketing research
, 2012Joseph F. Hair +3 more
semanticscholar +1 more source