Results 351 to 355 of about 20,420,047 (355)

Big Data consumer analytics and the transformation of marketing

Journal of Business Research, 2016
Sunil Erevelles, Nobuyuki Fukawa
exaly  

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Journal of the Academy of Marketing Science, 2015
Clay M Voorhees, Edward Ramirez
exaly  

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

, 2003
Cheryl Burke Jarvis, Scott B. MacKenzie, P. M. Podsakoff   +2 more
semanticscholar   +1 more source

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Cluster Analysis in Marketing Research: Review and Suggestions for Application

, 1983
Girish N. Punj, D. Stewart
semanticscholar   +1 more source