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Pumps, patriarchy, and profits: the rise of breast pumping and "human milk feeding" and why preserving "breastfeeding" is important. [PDF]
Int Breastfeed JBartick M, Smith J, Gribble K.
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How healthy are food and beverage products promoted by TikTok influencers? [PDF]
Public Health NutrDupuis R +3 more
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When is social marketing not social marketing?
Journal of Social Marketing, 2011PurposeThe paper aims to discuss the thorny issues of industry‐funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion? The paper argues for transparency and critical appraisal.Design/methodology/approachThe paper looks at the issues of ...
Hastings, Gerard, Angus, Kathryn
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Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
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Social Casework, 1984
The use of marketing strategies can enhance the delivery of social services. This article shows how agencies can adapt marketing techniques and use them to pinpoint potential markets, improve public image, evaluate external opportunities, and maximize internal strengths.
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The use of marketing strategies can enhance the delivery of social services. This article shows how agencies can adapt marketing techniques and use them to pinpoint potential markets, improve public image, evaluate external opportunities, and maximize internal strengths.
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2014
The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
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The challenge is to understand what marketing is: is it a business activity or is it ultimately all about managing the social order and influencing the behavioural changes in the societies. The chapter gives a conceptual understanding of social marketing from multiple perspectives, analyzes key issues and challenges in social marketing which makes it ...
Avinash Kapoor, Chinmaya Kulshrestha
openaire +1 more source