Results 241 to 250 of about 128,744 (268)

The promise of social marketing

Social Marketing Quarterly, 1994
openaire   +1 more source

Social Media Marketing: Who Is Watching the Watchers?

Journal of Retailing and Consumer Services, 2020
Jenna Jacobson, Ángel Hernández-García, Anatoliy Gruzd   +2 more
exaly  

Elements of Strategic Social Media Marketing: A Holistic Framework

Journal of Business Research, 2017
Reto Felix, Philipp A. Rauschnabel
exaly  

The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

Social Marketing: A Pathway to Consumption Reduction?

Journal of Business Research, 2009
Ken Peattie, Sue Peattie
exaly  

Redefining Social Marketing With Contemporary Commercial Marketing Definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Why Do Small and Medium Enterprises Use Social Media Marketing and What Is the Impact: Empirical Insights From India

International Journal of Information Management, 2020
Sheshadri Chatterjee, Arpan Kumar Kar
exaly  

Effects of Word-of-Mouth Versus Traditional Marketing: Findings From an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Randolph E Bucklin, Koen H. Pauwels   +2 more
exaly  

Understanding the Effect of Social Media Marketing Activities: The Mediation of Social Identification, Perceived Value, and Satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

Relationship Marketing and Social Marketing

2011
Susana Marques, Christine Domegan
openaire   +1 more source