Motivation in the Process of Creation of the Marketing Chrematonymy [PDF]
, 2014 The paper presents different notions regarding the general functioning of motivation during the process of formation of proper names. Making use of the specific methodological key, the analysis moves to the marketing chrematonymy and concentrates on it.
Gałkowski, Artur
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Sport jako element soft power Kataru [PDF]
, 2017 Until recently, the State of Qatar remained little recognized throughout the world. However, as a result of a well-considered and long-term brand building strategy, linked closely to foreign and security policy, Qatar has become not only a globally ...
Czulda, Robert
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Impact of mergers and acquisitions on sport performance of football clubs in the highest professional league in Poland [PDF]
, 2015 Mergers and acquisitions (M & As) in professional sports evoke strong emotions. Whereas for some economists (and club owners) they are just business operations aimed to improve sport and financial performance of organizations, the supporters often reject
Kościółek, Szczepan, Nessel, Karolina
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Kształtowanie relacji z klientem na przykładzie przedsiębiorstwa monopolistycznego Totalizator Sportowy [PDF]
, 2022 Współczesne dynamicznie zmieniające się otoczenie wymaga od przedsiębiorstw kształtowania długoterminowych relacji z klientem dopasowanych do jego potrzeb (Burnett, 2002).
Agata Karaś, Ludmiła Walaszczyk
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Social campaigns as a possibilities to build cooperation sports organizations with business organizations. Actions embedded in the CSR concept [PDF]
, 2017 The aim of the article is to indicate the possibility of joint action in the strategic CSR-profit organizations (min. Company) and non-profit (min. Sports clubs).
Kulpaczyńska, Anna +2 more
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ANALYSIS OF THE PRIVATIZATION PROCESS IN POLAND IN THE YEARS 2008-2011 – OUTCOMES AND PROSPECTS [PDF]
, 2014 The paper focuses on the analysis of the privatization process conducted in the years 2008-2011 with an attempt to show a broad picture of privatization in Poland, indicate resources that still exist although hidden and show government practices in ...
Wiktor Patena
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Pioneering strategies in the digital world. Insights from the Axel Springer's case [PDF]
, 2017 Digital technologies present some distinctive characteristics: they simultaneously enable pervasive connectivity, immediacy of interactions and wide access to data and computing power.
Alessandro Giudici +11 more
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W labiryntach gatunkowych klisz. Od Powieści dla kobiet Michala Viewegha do Mężczyzny idealnego Filipa Renča [PDF]
, 2013 Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego ...
Aleksandrowicz, Joanna
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The Polish Committee for Sports Events in Berlin on the Road to Normalisation of Polish-German Political Relations (1932–1934). The Political Background of the First-Ever Football Match between the Polish and German National Teams [PDF]
, 2022 The article discusses a unique Polish-state institution functioning in the interwar period, the Polish Committee for Sports Events in Berlin (PKISB). Through sport, its representatives channelled the ambition to shape Poland’s favourable image in the ...
Jung, Rafał
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El fenómeno del dopaje desde la perspectiva de las Ciencias Sociales Odile [PDF]
, 2015 En este libro se recoge una selección de las comunicaciones presentadas en el IV Congreso Internacional ‘Deporte, Dopaje y Sociedad’ que se celebró en Madrid del 26 de febrero al 1 de marzo de 2014 y que fue organizado conjuntamente por la Universidad ...
Angbo-Effie, Odile +45 more
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