Results 61 to 70 of about 613 (82)

Marketing sportowy na przykładzie NBA

2012
Artykuł ukazuje strategie oraz techniki marketingu w sporcie na przykładzie amerykańskiej zawodowej ligi koszykówki NBA. Autor ukazuje znaczenie promocji i reklamy w rozwoju sportu zawodowego. W artykule przedstawiono specyfikę tego rynku oraz możliwości jego rozwoju.
openaire   +1 more source

MARKETING ASPECTS OF TENN1S DEVELOPMENT IN BIELSKO - BIAŁA AREA BASED ON 'KOLEJOWY KLUB SPORTOWY' ASSOCIATION

sj-economics scientific journal, 2009
Zbigniew Zontek, Piotr Szczypka
openaire   +1 more source

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Psychology and Marketing, 2021
Naveen Donthu, Satish Kumar, Debidutta Pattnaik   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew T Stephen
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly