Results 21 to 30 of about 283 (92)

Modelo de gestión basado en el Marketing 4.0: caso de estudio emprendimientos turísticos de Ambato

UTC Prospectivas: Revista de Ciencias Administrativas y Económicas, 2023
En la actualidad se puede evidenciar la falta de estrategias de marketing 4.0 aplicado en el sector turístico del cantón Ambato, debido aquello las empresas llegan a perder hasta un 38% de sus clientes al no contar con buenas estrategias de marketing ...
María Emilia Garcés Mantilla, José David Almeida Córdova, César Andrés Guerrero Velasteguí   +2 more
doaj  

Desmitificando el valor de las imágenes de celebridades en sitios web de establecimientos de alojamiento turístico

Cuadernos de Turismo, 2016
La presencia de celebridades en el diseño Web se considera valiosa por sus influencias en el atractivo visual y la credibilidad percibidos, así como en el tiempo dedicado por los usuarios de la Generación Y a ver los sitios.
Alejandro Alvarado Herrera, María Guadalupe Martínez Perezchica, Anastacio Gustavo Fernández Rodríguez   +2 more
doaj   +1 more source

OFERTA Y DEMANDA EN EL MERCADO TURÍSTICO HOMOSEXUAL: UNA PROPUESTA DE ESTRATEGIAS DE INTERCAMBIO PARA LA MEJORA DEL MARKETING EN EL SEGMENTO

Cuadernos de Turismo, 2007
     La demanda turística homosexual presenta características diferenciales, y necesidades y motivaciones específicas a las que la gran mayoría de empresas del sector turístico no han sabido y/o podido responder.
Caryn Moner Korflür, Marcelo Royo Vela, María Eugenia Ruiz Molina   +2 more
doaj   +2 more sources

Readiness and Maturity for a Smart Circular Economy to Enhance Sustainability Performance: A Multidimensional Framework for the Hospitality Sector

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Research on readiness and maturity for the smart circular economy (SCE) remains fragmented, especially in the hospitality sector. This study develops a multidimensional framework that integrates the principles of the circular economy, Industry 4.0, and sustainability performance in the context of tourist accommodations.
Rafael Mora‐Contreras, Paz Morer‐Camo, Marta Ormazabal, Carmen Jaca, Maria Isabel Rodriguez‐Ferradas, María Jesús Álvarez   +5 more
wiley   +1 more source

What's there beyond the sun and the sea? Detecting tourists' interest towards nature in a mass tourism destination using social media data

People and Nature, Volume 8, Issue 6, Page 1802-1816, June 2026.
Abstract Nature‐based tourism is a rapidly growing subsector of the international tourism industry. However, capturing broad‐scale patterns of nature visits during touristic trips or visitors' appreciation of nature may be difficult using traditional data sources and methods. In this study, we harness geotagged social media data to understand the scale
Matti Hästbacka, Tatu Leppämäki, Anna Hausmann, Matías Manuel González Hernández, Tuuli Toivonen   +4 more
wiley   +1 more source

Sustainability Certification and Tourist Behavior: The Role of Trust in Certification Bodies and Destination Social Responsibility

Corporate Social Responsibility and Environmental Management, Volume 33, Issue 3, Page 4260-4276, May 2026.
ABSTRACT Tourism is under growing pressure to adopt sustainable practices due to the negative impacts of mass tourism on destinations. Sustainability certification schemes (SCS) have emerged as voluntary governance tools that signal responsible practices and reduce information asymmetry.
Patricia Martínez García de Leaniz, Ángel Herrero Crespo, María del Mar García de los Salmones   +2 more
wiley   +1 more source

Determinants of Circular Economy Participation Among Gen Z in a Sun‐and‐Beach Destination: A Theory of Planned Behavior Approach

Sustainable Development, Volume 34, Issue 2, Page 2490-2502, April 2026.
ABSTRACT Using the Theory of Planned Behavior, this study examines the determinants influencing Generation Z in adopting circular practices when traveling as tourists, focusing on 300 respondents from Majorca. Employing a PLS‐SEM framework, the research evaluates the influence of TPB factors on circular economy participation and investigates the impact
Marta Jacob, Ana Domínguez‐Quintero, Carmen Florido, Margarita Payeras   +3 more
wiley   +1 more source

Exploring Residents' Perceptions of the Hotel Industry's Impact on Water Resources

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Understanding residents' perceptions regarding the environmental impact of tourism activities in a destination, including the depletion of water resources, is essential when it comes to promoting coexistence between tourism development and the local population.
Natalia Antonova, Desiderio Gutiérrez‐Taño, Inés Ruiz‐Rosa   +2 more
wiley   +1 more source

Trees Inside and Outside of Forests in Guanacaste, Costa Rica: Comparisons Among Conservation Areas, Fencerows, and Urban Parks

Biotropica, Volume 58, Issue 2, March 2026.
We compared the abundance and characteristics of trees in replicated plots across a rural to urban gradient in Guanacaste, Costa Rica. Trees in urban parks, fencerows, and national parks provide complementary benefits and have distinct compositions.
Jennifer S. Powers, Finnegan Powers‐Tiffin, Pooja Choksi, Forrest Fleischman, German Vargas G., Justin M. Becknell, Catherine Hulshof, Michael J. O'Brien, Daniel Pérez Aviles, Damaris Pereira Arias, Naomi B. Schwartz, Chris Smith‐Martin, David Medvigy   +12 more
wiley   +1 more source

Paradiplomacy and City Diplomacy From the Theoretical Perspectives of Tourism and International Relations: An Analysis of the City of São Paulo, Brazil

Latin American Policy, Volume 17, Issue 1, March 2026.
ABSTRACT Tourism and International Relations, as interdisciplinary fields, encompass diverse knowledge, making them complex subjects. This article explores how official international relations bodies at subnational levels influence tourism using paradiplomacy and city diplomacy concepts.
Juliane Santos Lumertz, Edegar Luís Tomazzoni, Juarez Velozo, Rina Ricci‐Cagnacci   +3 more
wiley   +1 more source