Results 81 to 90 of about 283 (92)

Marketing accountability: Linking marketing actions to financial results

Journal of Business Research, 2009
David W Stewart
exaly  

The evolution of relationship marketing

International Business Review, 1995
Atul Parvatiyar, Jagdish Sheth
exaly  

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

Journal of the Academy of Marketing Science, 1995
Leonard Berry
exaly  

Relationship marketing: strategic and tactical implications

Management Decision, 1996
Christian Gronroos
exaly  

Green marketing orientation: Conceptualization, scale development and validation

Journal of Business Research, 2017
Karólos Papadas, Marylyn Carrigan
exaly  

Defining Marketing: A Market‐Oriented Approach

European Journal of Marketing, 1989
Christian Gronroos
exaly  

The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000
Arun Sharma, Jagdish Sheth, Sharma Arun   +2 more
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie, Sue Peattie
exaly  

Internal marketing issues and challenges

European Journal of Marketing, 2003
Pervaiz K Ahmed, Mohammed Rafiq
exaly  

Marketing Capabilities in International Marketing

Journal of International Marketing, 2018
Kimberly Whitler, Neil Morgan, Hui Feng   +2 more
exaly