Results 161 to 170 of about 20,156 (257)
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
Numerical investigation of a reaction-diffusion model used for rumor spreading in a 'street'. [PDF]
PLoS OnePei F, Du Y.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Taking a relational approach, this research investigates why people are so prone to gossip about their favorite celebrities relative to other targets. We focus on the emotional dynamics that characterize the choice of whether to gossip and compare parasocial relationships—one‐sided bonds in which celebrities influence consumers, but not vice ...
Gaia Giambastiani +2 more
wiley +1 more source
Use of Maribavir in Adult Patients With Post-Transplant Refractory Cytomegalovirus Infection in the Real-Life Setting. [PDF]
Transpl IntKamar N +10 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Viral marketing: a powerful, but dangerous marketing tool
South African Journal of Information Management, 2002 H.B. Klopper
doaj
Advances and Challenges in Vaccination and Therapeutic Strategies Against Japanese Encephalitis Virus. [PDF]
PathogensPark JY, Lee HM.
europepmc +1 more source
Radiotherapy and Immune System Interactions Historical Perspectives and Clinical Advancements
Molecular Carcinogenesis, EarlyView.ABSTRACT Radiotherapy (RT) has evolved significantly since its inception from treating benign conditions to becoming a cornerstone of cancer treatment. This review examines the complex interactions between RT and the immune system, highlighting its diverse effects on various immune cell populations, and exploring emerging strategies to enhance ...
Safiy Yahia +3 more
wiley +1 more source
Correlates of quality of life in people living with HIV infection beyond viral load suppression in Africa: a scoping review. [PDF]
BMJ Public HealthNomatshila ZB +3 more
europepmc +1 more source