Results 11 to 20 of about 20,156 (257)
Journal of Innovation & KnowledgeThis study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and ...
Omer Gibreel +4 more
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The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
doaj +1 more source
AFEBI Management and Business Review, 2020 The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta ...
Muhammad Nurfauzi Awaludin +1 more
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Some considerations regarding the new trends in marketing approaches [PDF]
Romanian Economic Journal, 2020 This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology.
Mihai Diaconescu
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Viral Marketing Branching Processes
SSRN Electronic Journal, 2022 We consider the inherent timeline structure of the appearance of content in online social networks (OSNs) while studying content propagation. We model the propagation of a post/content of interest by an appropriate multi-type branching process. The branching process allows one to predict the emergence of global macro properties (e.g., the spread of a ...
Ranbir Dhounchak +2 more
openaire +1 more source
Investigating the role of viral marketing, and brand awareness on purchase decisions: An empirical study in Indonesian online shops [PDF]
International Journal of Data and Network SciencePrevious research states that viral marketing has an important role in increasing consumer purchasing intentions, viral marketing can also encourage increased brand awareness.
Endang Dwi Amperawati +3 more
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MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM)
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022 In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a ...
Mega Mirasaputri Cahyanti
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Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)
Falah: Jurnal Ekonomi Syariah, 2020 Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in ...
Yulia Hamdaini Putri +2 more
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Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective [PDF]
Innovative MarketingIn the digital age, viral marketing has emerged as a key driver in shaping brand equity, particularly in the highly competitive Egyptian home appliances sector. Traditional marketing strategies have proven insufficient in reaching consumers with the same
Abdelrehim Awad +1 more
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Internet-induced marketing techniques: Critical factors of viral marketing [PDF]
International Journal of Business Science and Applied Management, 2008 The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Woerndl, M. +3 more
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