Results 221 to 230 of about 20,156 (257)
Some of the next articles are maybe not open access.
2008
Gerade in Zeiten zunehmender Reizuberflutung und steigender Reaktanz gegenuber traditionellen Werbeformen gewinnen innovative Marketinginstrumente, wie Mobile Viral Marketing, verstarkt an Bedeutung. Ziel des vorliegenden Beitrages ist es, den State of the Art des Mobile Viral Marketing zu analysieren. Der Beitrag stellt zunachst Mobile Viral Marketing
K. Pousttchi +2 more
openaire +1 more source
Gerade in Zeiten zunehmender Reizuberflutung und steigender Reaktanz gegenuber traditionellen Werbeformen gewinnen innovative Marketinginstrumente, wie Mobile Viral Marketing, verstarkt an Bedeutung. Ziel des vorliegenden Beitrages ist es, den State of the Art des Mobile Viral Marketing zu analysieren. Der Beitrag stellt zunachst Mobile Viral Marketing
K. Pousttchi +2 more
openaire +1 more source
Proceedings of the 1st ACM SIGMOD Workshop on Network Data Analytics, 2016
Over the last decade, there has been considerable excitement and research on the study and exploitation of the spread of information and influence over networks. Tremendous advances have been made on the prototypical problem of selecting a small number of seed users to activate over a social network such that the number of activated nodes in an ...
openaire +1 more source
Over the last decade, there has been considerable excitement and research on the study and exploitation of the spread of information and influence over networks. Tremendous advances have been made on the prototypical problem of selecting a small number of seed users to activate over a social network such that the number of activated nodes in an ...
openaire +1 more source
2012
The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.
openaire +1 more source
The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.
openaire +1 more source
Segmenting the audience of a cause-related marketing viral campaign
International Journal of Information Management, 2021Natalia Vila-Lopez, Ines Küster
exaly
SARS-CoV-2 viral load and shedding kinetics
Nature Reviews Microbiology, 2022Olha Puhach +2 more
exaly
Viral and host heterogeneity and their effects on the viral life cycle
Nature Reviews Microbiology, 2020Jennifer E Jones +2 more
exaly