Results 21 to 30 of about 20,156 (257)

A dynamic discount pricing strategy for viral marketing.

PLoS ONE, 2018
Viral marketing has been one of the main marketing modes. However, theoretical study of viral marketing is still lacking. This paper focuses on the problem of developing a cost-effective dynamic discount pricing strategy for a viral marketing campaign ...
Xiang Zhong, Juan Zhao, Lu-Xing Yang, Xiaofan Yang, Yingbo Wu, Yuan Yan Tang   +5 more
doaj   +1 more source

The Effect of Viral Marketing on Purchase Decision with Customer Trust as Intervening Variable

Almana: Jurnal Manajemen dan Bisnis, 2020
The study aims to determine the level of influence of viral marketing on purchasing decisions through customer trust in favehotel Hyper Square Bandung. The condition shows more eagerness on their business, the more enhancement on its services.
Rio Garia Aprillio, Arry Widodo
doaj   +1 more source

Exploring and Prioritizing Factors Influencing Viral Marketing in the Context of Mobile Application [PDF]

Journal of Information Technology Management, 2017
Viral marketing, relying on word of mouth principle is an advertising or a way to publish it on the Internet or mobile networks. The main objective of this article is to explore and prioritize important factors affecting viral marketing in the context of
Nastaran Hajiheidari, Amir Khanlari, Hamid Reza Reyhani   +2 more
doaj   +1 more source

Pengaruh Brand Trust dan Celebrity Endorse terhadap Keputusan Pembelian Konsumen

Jurnal Bisnis dan Kewirausahaan, 2021
Penelitian ini bertujuan untuk mengetahui pengaruh brand trust dan celebrity endorse terhadap keputusan pembelian dari konsumen. Saat ini banyak bisnis yang mencoba menerapkan strategi viral marketing, tetapi masih banyak yang tidak mendukung tujuan ...
Mubdi Mulya Isfahami, Ratih Hurriyati, Puspo Dewi Dirgantari   +2 more
doaj   +1 more source

Plant‐Produced Viral Nanoparticles Decorated with Nanobodies Against HER2 Improve Retention and Recruitment of Immune Cells in Solid Tumors

Advanced Healthcare Materials, EarlyView.
Potato virus X is a filamentous RNA plant virus that can be engineered into a molecular tool for cancer therapy. We produced genetically‐encoded virus‐derived nanoparticles decorated with nanobodies targeting cancer cell receptors, epidermal growth factor receptor (EGFR) and human epidermal growth factor 2 (HER2).
Enrique Lozano‐Sanchez, Miguel A. Moreno‐Gonzalez, Fernando Merwaiss, Nicole F. Steinmetz, José‐Antonio Daròs   +4 more
wiley   +1 more source

The importance of viral marketing in managing communication in sport

Journal of Education, Health and Sport, 2022
Communication management in sports organizations requires not only the use of formal tools, such as an official website, fan page or official TV channel.
Sławomir Kowalski
doaj   +1 more source

Unlocking the Potential of MXene‐Based Electrochemical Biosensors: A Review of Biofunctionalization Strategies and Biosensing Principles

Advanced Materials Technologies, EarlyView.
ABSTRACT Electrochemical biosensors enable the accurate and timely detection of clinical biomarkers, improving healthcare and precision medicine. MXene nanosheets, a class of 2D transition metal carbides, nitrides, and carbonitrides, are promising materials for developing next‐generation electrochemical biosensors due to their unique physicochemical ...
Muhsin Ali, Sharat Chandra Barman, Isobel Steer, Aya H. Alshareef, Dana Alsulaiman   +4 more
wiley   +1 more source

The dynamics of viral marketing [PDF]

ACM Transactions on the Web, 2006
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which we explain by a simple stochastic model.
Leskovec, Jure, Adamic, Lada A., Huberman, Bernardo A.   +2 more
openaire   +3 more sources

GPCRs in CAR‐T Cell Immunotherapy: Expanding the Target Landscape and Enhancing Therapeutic Efficacy

Advanced Science, EarlyView.
Chimeric antigen receptor T cell therapy faces dual challenges of target scarcity and an immunosuppressive microenvironment in solid tumors. This review highlights how G protein‐coupled receptors can serve as both novel targets to expand the therapeutic scope and functional modules to enhance CAR‐T cell efficacy.
Zhuoqun Liu, Yuchen Xiao, Yamin Zhao, Lihe Dai, David J.H. Shih, Shikang Liang, Honglei Tian, Liu Liu, Feng Tian, Bing Liu, Lei Chang, Chao Zhang   +11 more
wiley   +1 more source

Diversity Patterns of Domestic Herbivore Viruses in China Reveal Transmission Dynamics with Disease Management Implications

Advanced Science, EarlyView.
This study performs pan‐viromic profiling of 14,529 samples from 5,710 domestic herbivores across five Chinese provinces, establishing the DhCN‐Virome (1,085,360 viral metagenomes). It reveals species/sample‐specific viromic signatures and cross‐species transmission dynamics, aiding unified disease control.
Yue Sun, Yong Li, Bagen Temur, Yuanqing Lin, Yuhang Liu, Le Yi, Zheng Sun, Gang Zhang, Jun Li, Yu Guo, Linchuan Li, Jinshan Cai, Wenliang Tian, Gen Meng, Lingling Jiang, Min Fang, Fuying Ding, Xuezhang Zhou, Changchun Tu, Biao He   +19 more
wiley   +1 more source