Results 271 to 280 of about 34,793 (312)

Marketing trends in the field of design

Innovative Economics and Law, 2023
Subject. The article is devoted to the development of marketing trends in the field of design, the relevance of which directly depends on the perception and interest of the consumer. Goal. The main purpose of the research is to study the aspects of design in marketing that attract an audience through consistent messages and visual language, as well as ...
A. I. Kirtok, G.V. Kantaryuk, E. A. Kantaryuk   +2 more
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Marketing communications in the field of culture

Экономика и предпринимательство, 2022
На данном этапе в сфере культуры использование маркетинговых коммуникаций играет все большую роль, и маркетинговые коммуникации становятся неотъемлемой частью и важной частью социальной и культурной жизни. Маркетинговая коммуникация -это донесение информации об услугах или товарах до целевой аудитории.
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Strategic marketing in the field of education

Экономика и предпринимательство, 2021
В данной статье рассматривается сущность маркетинга в сфере образования. Обоснована необходимость использования сервисного маркетинга в образовательных учреждениях. Выявлено влияние маркетинга на конкурентоспособность образовательных учреждений. Обосновано основное направление маркетинговой деятельности образовательных учреждений.
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Field Experimentation in Marketing Research

Journal of Marketing Research, 2017
Despite increasing efforts to encourage the adoption of field experiments in marketing research (e.g., Campbell 1969 ; Cialdini 1980 ; Li et al. 2015 ), the majority of scholars continue to rely primarily on laboratory studies ( Cialdini 2009 ). For example, of the 50 articles published in Journal of Marketing Research in 2013, only three (6%) were ...
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Markets and institutional fields: foundational concepts and a research agenda

AMS Review, 2021
Nicola Mountford, Susi Geiger, Geiger Susi   +2 more
exaly  

Customer Segmentation in the Field of Marketing

2021 4th International Conference on Recent Trends in Computer Science and Technology (ICRTCST), 2022
Joshua Thomas, Preethi N
openaire   +1 more source

Toward a theory of entry in moral markets: The role of social movements and organizational identity

Strategic Organization, 2020
Panikos Georgallis
exaly  

Diving deep into the dark side: A review and examination of research on organizational misconduct in emerging markets

Business Ethics, Environment and Responsibility, 2023
Amitabh Anand, Daniel Röttig, Nakul Parameswar   +2 more
exaly  

FEATURES OF MARKETING IN THE FIELD OF TOURISM

Vector Economy, 2023
openaire   +1 more source

Content marketing and video marketing in the field of digital marketing communications

In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consumers, but also significantly ...
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