Results 51 to 60 of about 10,341 (72)

Suomalaisen elokuvan markkinointi verkossa : internet-sivujen kolme muotoa [PDF]

, 2005
Siirtola, Juha
core  

Bridging marketing theory and big data analytics: The taxonomy of marketing attribution

International Journal of Information Management, 2021
Dimitrios Buhalis, Ekaterina Volchek
exaly  

A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing

Psychology and Marketing, 2021
Naveen Donthu, Satish Kumar, Debidutta Pattnaik   +2 more
exaly  

THE DEVELOPMENT OF MARKKINOINTI TOPITÖRMÄ OY IN 1980–91 IN TERMS OF GROSS MARGIN, PERSONNEL, PRE-TAX EARNINGS AND MARKET POSITION

2012
openaire   +1 more source

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Journal of Marketing, 2013
Ofer Mintz, Imran S Currim
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cait Lamberton, Andrew T Stephen
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly