On the threshold of a new masculinity: what does it mean to be a man outside of patriarchal norms
What does it mean to be a man outside of patriarchal norms? There is no answer to this question. More precisely, the answer has been formulated by psychologists, researchers, and activists in recent years.
Kirill Fedorov
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The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
The aim of the research was to explore Generations Z’s perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favor in a masculine character or the advertising message centered ...
Kreicbergs Toms
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Studies have reported that men’s uptake of sexual health services is low, that these services make them feel vulnerable, and that they experience sexual healthcare (SHC) as stressful, heteronormative, potentially sexualised and “tailored for women”. They
Tommy Persson +3 more
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“What do you Mean by Masculinity?”: Comparison of Answers of Men with and without Suicidal Thoughts
Male suicides are often associated with masculinity norms that encourage certain behaviours that increase the risk of suicide. For example, research shows that restricted emotionality, avoidance of seeking help and self-reliance are associated with ...
Dovilė Grigienė +5 more
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What is “Toxic Masculinity” and Why Does it Matter?
Coined in late 20th-century men’s movements, “toxic masculinity” spread to therapeutic and social policy settings in the early 21st century. Since 2013, feminists began attributing misogyny, homophobia, and men’s violence to toxic masculinity. Around the
Carol Harrington
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A Discussion of Mr. Housewife in Relation to the Social Construction of Masculinity in South Korean Society [PDF]
This article discusses the socially constructed notion of Korean masculinity by examining Yoo Sun-Dong’s Mr. Housewife (Miseuteo Jubu Kwizeuwang, 2005). By regarding masculinity as a value or ‘place’ that one can obtain through practices rather than as a
Beste Alpay Jeong
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This study examines the shifting values of masculinity and femininity in four Japanese television dramas: At Home Dad (2004), Around 40: Chuumon no Ooi Onna Tachi (2008), Freeter, Buy a House (2010), and Wonderful Single Life (2012). This study employs a
Rouli Esther Pasaribu
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An Analysis of Amory Blaine’s Affective Masculinity in Scott Fitzgerald’s This Side of Paradise
In the early decades of the twentieth century, masculinity created a tangled network of man-woman connections centered on power and control. Additionally, how a man formed relationships was very significant in enhancing his public persona.
Narges Bayat, Ali Taghizadeh
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Cross-cultural effects of color, but not morphological masculinity, on perceived attractiveness of men's faces [PDF]
This is the post-print version of the Article. The official published version can be accessed from the link below - Copyright @ 2012 ElsevierMuch attractiveness research has focused on face shape.
Adamo +69 more
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‘So people know I'm a Sikh’: Narratives of Sikh masculinities in contemporary Britain [PDF]
This article examines British-born Sikh men's identification to Sikhism. In particular, it focuses on the appropriation and use of Sikh symbols amongst men who define themselves as Sikh. This article suggests that whilst there are multiple ways of ‘being’
Ballantyne T. +4 more
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