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Mass Customization

2011
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant
Paolo Coletti, Thomas Aichner
  +6 more sources

Mass customization origins: mass or custom manufacturing?

International Journal of Operations & Production Management, 2002
Mass customization presents a paradox to traditional manufacturing practices. Historically, companies chose to produce either customized, crafted products or mass‐produced, standardized products. Thus, mass customization presents a paradox by combining customization and mass production, offering unique products in a mass‐produced, low cost, high volume
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Mass customization and mass production

The TQM Magazine, 1999
Total quality management resulting from total customer satisfaction today can mean giving every customer a product tailored specifically to his or her needs. In the past, manufacturing was usually characterized by keeping costs down with economies of scale.
Laetitia Radder, Lynette Louw
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MASS CUSTOMIZATION AND MANUFCTURING

2000
The concept of mass production was introduced in the 1800s and reached its full development in the 1920s. However, craft production, where artisans built products to a customer’s specifications continued catering to some select market niches. In the 1970s the competition intensified among producers and at the same time the variety of products ...
Pratap S. S. Chinnaiah   +1 more
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Understanding 'customization' in mass customization

IEE Seminar Mass Customization Turning Customer Differences into Business Advantages, 2003
The meaning of customization in a mass customization context is more complex than it might appear. It is driven by different customers desiring to differentiate products in different ways for different reasons, some objective and clear, others less tangible but equally real.
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Mass Customization

2017
Mitchell M Tseng, Yue Wang, Roger J Jiao
  +4 more sources

Mass customization in weaving

2007
Present technological level in weaving allows use of mass customization principle already for past ten years. This means that CAD and CAM (electronic Jacquard) systems for weaving are capable of producing almost any pattern and any kind of woven fabrics with minimum delivery time, desired quantity and quality and with similar or even lower cost of ...
Dimitrovski, Krste   +2 more
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Massschuh.de: Mass Customization

2009
“The market either offers shoes that fit or shoes everyone can afford. You can’t get both at the same time,” says Christine Ax, the initiator of Massschuh.de.
Verena Mayer, Andreas Balon
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