SSRN Electronic Journal, 2009 Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As
Heiner Meulemann, Jörg Hagenah
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Communication of brands on social sites during the COVID-19 pandemic in the context of globalization [PDF]
SHS Web of Conferences, 2021 Research background: The global coronavirus crisis has become a household name across all segments of digital marketing communication. Whereas some brands primarily focused their communication on corporate social responsibility at that time (from March ...
Vanko Martin +2 more
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Financial Behaviour of Users of Solomo Platforms during the COVID-19 Pandemic [PDF]
SHS Web of Conferences, 2021 Research background: COVID-19 has changed the world and the coronavirus crisis has influenced not only undertakings, but also consumers. There is no doubt that this outbreak has reflected on various economic indexes - economic downturn, higher ...
Zaušková Anna +2 more
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Globalization as the basis of marketing communication of a multinational company influencing the development of the local circular economy [PDF]
SHS Web of Conferences, 2021 Research background: Safe treatment of waste in a way that ensures that future generations of the population can live and raise their offspring in a healthy habitat is one of the challenges we need to address.
Darázs Tamás, Šalgovičová Jarmila
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A visual guideline of designing info-graphic (case study on social media during the Pandemic lock-down) [PDF]
Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, 2023 During the COVID-19 Pandemic lockdown, the rise of dependency over social media platforms for communication, led to dissemination of fake news and misleading information. Backed up with the lack of consistency of effective crisis communication, trust and
Mohanad Ghandour, hanan atef kamal eldin
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Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment [PDF]
SHS Web of Conferences, 2021 Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there ...
Kubovics Michal, Zaušková Anna
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Applications of Big Data in Media Organizations
Social Sciences, 2022 The exploitation of data in the media industry has always played a significant role. This is especially evident today, since data (and in many cases big data) are generated through various activities that relate to the production and also consumption of ...
Andreas Veglis +4 more
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Integrating Chatbot Media Automations in Professional Journalism: An Evaluation Framework
Future Internet, 2022 Interactivity has been a very sought-after feature in professional journalism ever since the media industry transitioned from print into the online space. Within this context, chatbots started to infiltrate the media sphere and provide news organizations
Efthimis Kotenidis +3 more
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Perception of global environmental problems by Generation C and its marketing communication preferences [PDF]
SHS Web of Conferences, 2020 With the technological progress of human society, the digital lifestyle of consumers is also growing. The growth of digital lifestyle contributes to the emergence of a new perspective on consumer segmentation, which increasingly appears to be necessary ...
Kusá Alena, Piatrov Igor
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The impact of globalization on the selected aspects of the regional marketing [PDF]
SHS Web of Conferences, 2021 Research background: In today’s globalized world, tourism is considered to be one of the fastest-growing sectors in the field of service. Tourism continuously adapts to various new activities, trends, markets and technologies.
Bundzíková Renáta, Jánošová Denisa
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