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CONTEMPORARY MASS MEDIA PARADIGM: ANALYSING MASS MEDIA EFFECTS IN MASS MEDIA AUDIENCE PERSPECTIVE
The study draws firstly on theories that question the assertion that mass media is all-powerful; portraying the media as having direct, instant, and significant impacts on audiences who are perceived as relatively powerless and receptive. This viewpoint is often referred to as the "magic bullet," "stimulus-response," or "hypodermic needle" model of ...openaire +1 more source
2010
The way outgroup members are portrayed in the media is widely believed to have consequences for levels of prejudice and stereotyping in the mass public. The visual nature of television and its heavy viewership make it a key source of information for impressions that ingroup members may have of other social groups.
Mutz, Diana, Goldman, Seth
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The way outgroup members are portrayed in the media is widely believed to have consequences for levels of prejudice and stereotyping in the mass public. The visual nature of television and its heavy viewership make it a key source of information for impressions that ingroup members may have of other social groups.
Mutz, Diana, Goldman, Seth
openaire +2 more sources
American Cancer Society nutrition and physical activity guideline for cancer survivors
Ca-A Cancer Journal for Clinicians, 2022Cheryl L Rock +2 more
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Tailoring inorganic–polymer composites for the mass production of solid-state batteries
Nature Reviews Materials, 2021Li-Zhen Fan, Hongcai He, Ce-Wen Nan
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Artificial channels for confined mass transport at the sub-nanometre scale
Nature Reviews Materials, 2021Jie Shen, Gong-Ping Liu, Yu Han
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