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The detribalization of Marshall McLuhan
Explorations in Media EcologyThe legacy of Marshall McLuhan in media theory cannot be overstated, but the strategies adopted by McLuhan’s followers for extending his theories are limited to the application of his coinages and concepts to newer domains. This article proposes a different approach to understanding and extending McLuhan: by taking his ex-tribal standpoint seriously as
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2009
In his 1988 preface to Laws of Media, Eric McLuhan calls the tetrad ‘the single biggest intellectual discovery not only of our time, but of at least the last couple of centuries’ (pp. ix–x). He has not backed away from these claims in recent years, avowing that he ‘[does] not retract one iota of that statement about the importance of our laws’.1 Yet ...
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In his 1988 preface to Laws of Media, Eric McLuhan calls the tetrad ‘the single biggest intellectual discovery not only of our time, but of at least the last couple of centuries’ (pp. ix–x). He has not backed away from these claims in recent years, avowing that he ‘[does] not retract one iota of that statement about the importance of our laws’.1 Yet ...
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Art Libraries Journal, 2015
‘A means or method of perceiving’ the library through a series of McLuhanite ‘probes’ presenting ideas reflecting current library practice supported by the theories of Marshall
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‘A means or method of perceiving’ the library through a series of McLuhanite ‘probes’ presenting ideas reflecting current library practice supported by the theories of Marshall
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Explorations in Media Ecology, 2011
This article builds on the notion that McLuhan is "beyond categorization" in the sense that his thought—much like the media of communication he sought to understand—is in constant flux. Attempts to reduce the multiple resonances of McLuhan's work to an explicit "message" or text, either by erroneously assigning ready-made labels such as "technological
Laureano Ralon, Marcelo Vieta
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This article builds on the notion that McLuhan is "beyond categorization" in the sense that his thought—much like the media of communication he sought to understand—is in constant flux. Attempts to reduce the multiple resonances of McLuhan's work to an explicit "message" or text, either by erroneously assigning ready-made labels such as "technological
Laureano Ralon, Marcelo Vieta
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2016
While current scholarly interest has assured McLuhan's foundational status as media theorist, it has by no means exhausted the import of his writings, which take on additional layers in the current digital moment. This collection of essays argues that it was McLuhan's confrontation of the bios that was the distinguishing feature of his media theory and
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While current scholarly interest has assured McLuhan's foundational status as media theorist, it has by no means exhausted the import of his writings, which take on additional layers in the current digital moment. This collection of essays argues that it was McLuhan's confrontation of the bios that was the distinguishing feature of his media theory and
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ESC: English Studies in Canada, 2010
MYTHOLOGY OCCUPIES A COMPLEX POSITION IN MARSHALL MCLUHAN'S theories about communication technologies and their effects in Western society. The first point that comes to mind involves accusations that McLuhan uses mythology as a heuristic for the movement of history.
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MYTHOLOGY OCCUPIES A COMPLEX POSITION IN MARSHALL MCLUHAN'S theories about communication technologies and their effects in Western society. The first point that comes to mind involves accusations that McLuhan uses mythology as a heuristic for the movement of history.
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ESC: English Studies in Canada, 2010
ONE OF THE CONSTANTS OF MCLUHAN CRITICISM AND BIOGRAPHY IS THAT his training as a scholar of Renaissance English literature and its debt to the rhetorical tradition, coupled with his lifelong interest in English literary modernism, especially Joyce and Eliot, morphed into his foundational theories of mediation.
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ONE OF THE CONSTANTS OF MCLUHAN CRITICISM AND BIOGRAPHY IS THAT his training as a scholar of Renaissance English literature and its debt to the rhetorical tradition, coupled with his lifelong interest in English literary modernism, especially Joyce and Eliot, morphed into his foundational theories of mediation.
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2009
Uvodni dio doktorske disertacije o McLuhanu, kasnije objavljen u knjizi McLuhan Najava filozofije medija.
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Uvodni dio doktorske disertacije o McLuhanu, kasnije objavljen u knjizi McLuhan Najava filozofije medija.
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Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce
Textual Practice, 2021Alan Galey
exaly