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McLuhan y el método para el estudio de los medios: El enfoque estructural
En este texto abordaremos el método de McLuhan principalmente a partir de algunas observaciones muy reveladoras en su obra Understanding Media. The Extensions of Man (1964). Proponemos como un concepto básico para entender el método de McLuhan,
Alberto J. L. Carrillo Canán
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What Would McLuhan Say about the Smartphone? Applying McLuhan’s Tetrad to the Smartphone
In this essay, the smartphone as a new technology and medium is analysed with regards to its effects on individuals and society. McLuhan’s tetrad serves as a framework for analysis, consisting of a set of four effects to examine media in their historical
Isabelle Adam
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Dieser Beitrag beschäftigt sich aus einer bildungstheoretisch-strukturalen Perspektive mit den gegenwärtigen gesamtgesellschaftlichen Herausforderungen der Digitalisierung oder der digitalen Revolution.
Jens Holze
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Environment o galaxy: las citas de McLuhan a Ortega y Gasset en War and Peace
McLuhan cita History as a System, and other essays toward a philosophy of history y Man and People de Ortega y Gasset en dos pasajes de War and Peace in the Global Village, seis años después de publicar The Gutenberg galaxy y cuatro tras Understarding ...
Luis Núñez-Ladevéze +1 more
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Working within the symbolic interactionist tradition, this article presents an ethnographic research agenda for studying the ways that “people engage roles as students.” Using an ethnographic study of two Protestant Christian seminaries as an ...
Arthur McLuhan
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The Designscapes of Harley Parker: Print and Built Environments
In this paper I present two views of Harley Parker, Marshall McLuhan’s longstanding collaborator. In the first I underline how Parker’s training in the arts as a typographic designer was put to work on the print projects for which he is best known ...
Gary Genosko
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The Outsider and the Feudal Man: on McLuhan’s Don Quixote
This proposal provides an insight into the role played by Cervantes within McLuhan’s mediology, inspired by the social impact of the literary imaginary and narrative processes.
Andrea Lombardinilo
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Applying McLuhan's Theories to Identify and Explain the Function of Traditional Media in Fath Ali Shah Qajar's Era [PDF]
Considering the constructive and transformative role of media across various dimensions, McLuhan categorizes media into "hot" and "cold" types. He argues that media messages profoundly influence audiences by impacting personal, social, political, mental,
Reza Sehhat Manesh
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Facing Up to the Media: Walter Ong and the Embrace of Technology [PDF]
General photograph of J. Stevens' rides building up, taken J. Stevens' Fair, 20 June 1961 general view.
Pauly, John J.
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Marshall McLuhan’s Theory of Communication: The Yegg [PDF]
In this paper the methodological implications arising from Marshall McLuhan’s classic refrains—“I don’t have A Theory of Communication” and “I don’t use theories in my work”—are discussed.
Eric McLuhan
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