Results 251 to 260 of about 537,815 (299)

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of Marketing Research, 2016
In this study, the authors propose a flexible framework to assess customer lifetime value (CLV) in the consumer packaged goods (CPG) context. They address the substantive and modeling challenges that arise in this setting, namely, (1) multiple discreteness, (2) brand switching, and (3) budget-constrained consumption.
Sarang Sunder, V. Kumar, Yi Zhao
openaire   +1 more source

How good is the P90 Value as a measure of the Reserves Downside?

SPE Asia Pacific Oil and Gas Conference and Exhibition, 2010
Abstract Probabilistic methods for reserves estimation, including uncertainty quantification and probabilistic aggregation, have gained widespread recognition in the oil and gas industry, since the first comprehensive guidelines were issued by the SPE in 2001.
Sandeep Gupta   +3 more
openaire   +1 more source

Using Neural Measures of Economic Value to Solve the Public Goods Free-Rider Problem

Science, 2009
Observing Unrevealed Preferences Ideally, it would be possible to design a system of incentives for the production and allocation of public goods with the following properties: (i) it would be budget-balanced; (ii) people would participate willingly because they would not be made worse off by doing so; (iii) it would be easy for ...
Krajbich, Ian   +3 more
openaire   +3 more sources

A Measure of the Value of Marketing in Packaged Goods

Marketing Letters, 1997
This article presents an econometric methodology for use with scannerpanel data based on the multinomial logit model to estimate theconsumer welfare changes that result from changes in marketingactivity. Two applications of the model are presented: the value toconsumers of the introduction of the first plastic ketchup bottle andthe value of various ...
openaire   +1 more source

Is the -value a good measure of evidence? Asymptotic consistency criteria

Statistics & Probability Letters, 2012
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire   +2 more sources

Measurement of circulating miRNA‐125a exhibits good value in the management of etanercept‐treated psoriatic patients

The Journal of Dermatology, 2019
AbstractThis study aimed to explore the correlation of miR‐125a with risk and severity of psoriasis, and further investigate the potential of miR‐125a for predicting response to etanercept (ETN) treatment in psoriatic patients. Moderate to severe plaque psoriatic patients (n = 126) about to undergo ETN treatment for 6 months were recruited.
Dan Pei   +3 more
openaire   +2 more sources

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