Results 171 to 180 of about 98,740 (316)

How do secondary schools in England talk about modern languages? A corpus‐assisted discourse analysis of school websites

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Situating the study within an ecological perspective on language education, this article examines how secondary schools in England present Modern Languages (MLs) on official school websites. Focusing on 44 schools in Local Authorities with the lowest percentage average entry for the Languages pillar of the EBacc, we built a text database ...
Zhu Hua, Yunpeng Du, Elin Arfon
wiley   +1 more source

Between soft power and suspicion: Chinese international students as diasporic actors in U.S.‐China geopolitical tensions

open access: yesBritish Educational Research Journal, EarlyView.
Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley   +1 more source

Call on me : the cell phone : a multi-media tool of communication amongst South African youth and how it can be used to platform youth stories for media and advertising

open access: yes, 2007
Includes bibliographical references (leaves 75-80).This media dissertation researches the cell phone's actual and potential role as a multimedia tool of communication amongst South African youth and looks at how it can be used to platform youth stories ...
Griffiths, Claire
core  

University strategy in transnational higher education: The strategic approaches of newly established and ‘small’ international branch campuses

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

The Representation of Gender in Contemporary Chinese Television Advertising: An Analysis of Content, Meaning, and Production

open access: yes, 2011
This thesis examines how gender is portrayed in Chinese television commercials and how these representations reflect the social and cultural contexts of their production and the institutional practices of advertising production personnel.
Shao, Yun
core  

The doctoral journey as decolonial praxis: Self‐formation of Global South students in UK higher education

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Previous research concerning Global South doctoral students in the United Kingdom has mainly situated their experiences within adaptationist paradigms, emphasising cultural adjustment and assimilation into Western academic norms. Such studies often depict students as passive recipients, overlooking their agency and the transformative potential
Peng Zhang   +3 more
wiley   +1 more source

Media and Advertising

open access: yesCanadian Journal of Communication, 2013
openaire   +2 more sources

The Effect of Direct to Consumer Television Advertising on the Timing of Treatment

open access: yes
We examine how direct to consumer advertising (DCA) affects the delay between diagnosis and pharmacological treatment for patients suffering from a common chronic disease. The primary data for this study consist of patients diagnosed with osteoarthritis (
Nietert, Paul J.   +3 more
core  

Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users

open access: yes, 2016
Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising ...
Shaari, Nassiriah   +2 more
core  

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