Results 171 to 180 of about 18,203,904 (307)
Promises and Limits of Using Targeted Social Media Advertising to Sample Global Migrant Populations: Nigerians at Home and Abroad. [PDF]
Sociol Methods ResSoehl T, Chen Z, Erlich A.
europepmc +1 more source
British Educational Research Journal, EarlyView.Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley +1 more source
ADVERTISING, BRAND LOYALTY AND PRICING [PDF]
I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices.
Ioana Chioveanu
core
Detecting changes in tobacco product marketplace prominence using social media, advertising, sales, and web traffic data: The example of Puff Bar in the United States tobacco marketplace from 2019 to 2021. [PDF]
PLoS OnePitts SR, Trigger S, Kelley DE.
europepmc +1 more source
British Educational Research Journal, EarlyView.Abstract Previous research concerning Global South doctoral students in the United Kingdom has mainly situated their experiences within adaptationist paradigms, emphasising cultural adjustment and assimilation into Western academic norms. Such studies often depict students as passive recipients, overlooking their agency and the transformative potential
Peng Zhang +3 more
wiley +1 more source
The critical role of teacher educators in promoting socially just mathematics teaching
British Educational Research Journal, EarlyView.Abstract This paper focuses on the enablers and constraints that shape mathematics teacher educators' agency in addressing social justice issues within their practice and how these can be harnessed or overcome. Given the potential impact of teacher educators on the student/practising teachers they work with, and consequently on the agency of classroom ...
Pete Wright +8 more
wiley +1 more source
The dynamics of television advertising with boundedly rational consumers [PDF]
The paper adapts a static model of television advertising into a dynamic scenario. In its original form, the model consists on a profit maximization problem of a television network working in a competitive environment.
Gomes, Orlando
core
British Educational Research Journal, EarlyView.Abstract Parents of children with special educational needs and disabilities (SEND) increasingly seek information and support through online discussions, yet little is known about how architectural features of digital platforms shape the interactions and support that parents encounter. The paper makes two contributions: First, it develops and applies a
Alan Shaw, Patricia A. Shaw
wiley +1 more source
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]
Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke +2 more
core