Results 241 to 250 of about 749,152 (301)
Some of the next articles are maybe not open access.
Communication Booknotes, 1973
William L. Rivers and Michael J. Nyhan (eds.) Aspen Notebook on Government and the Media (New York: Praeger Special Studies, 1973 — $3.95, paper) Ray B. Browne (ed.) Popular Culture and the Expanding Consciousness (New York: Wiley, 1973 — price not known) Dennis P.
William L. Rivers +6 more
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William L. Rivers and Michael J. Nyhan (eds.) Aspen Notebook on Government and the Media (New York: Praeger Special Studies, 1973 — $3.95, paper) Ray B. Browne (ed.) Popular Culture and the Expanding Consciousness (New York: Wiley, 1973 — price not known) Dennis P.
William L. Rivers +6 more
openaire +1 more source
Communication Booknotes, 1976
Stuart Ewen's Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976---$10.00) Wilson Bryan Key's Media Sexploitation (Englewood Cliffs, N.J.: Prentice-Hall, 1976---$8.95) Jib Fowles's Mass Advertising as Social Forecast: A Method for Futures Research (Westport, Conn.: Greenwood Press, 1976 ...
Stuart Ewen +6 more
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Stuart Ewen's Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (New York: McGraw-Hill, 1976---$10.00) Wilson Bryan Key's Media Sexploitation (Englewood Cliffs, N.J.: Prentice-Hall, 1976---$8.95) Jib Fowles's Mass Advertising as Social Forecast: A Method for Futures Research (Westport, Conn.: Greenwood Press, 1976 ...
Stuart Ewen +6 more
openaire +1 more source
Journalism Quarterly, 1976
Analysis of data from 15 community newspaper studies finds newspaper is the most credible advertising medium.
Lee B. Becker +2 more
openaire +1 more source
Analysis of data from 15 community newspaper studies finds newspaper is the most credible advertising medium.
Lee B. Becker +2 more
openaire +1 more source
The escalating prominence of social media platforms has engendered a change in basicassumptions in advertising strategies, compelling businesses to re-evaluate traditional marketingapproaches and embrace the unique opportunities presented by these digital ecosystems.
Alexander Schwarz-Musch +2 more
+5 more sources
Alexander Schwarz-Musch +2 more
+5 more sources
Communication Booknotes, 1976
Varda Langholz Leymore's Hidden Myth: Structure and Symbolism in Advertising (New York: Basic Books, 1975—$10.00). John S. Wright and John E. Mertes's Advertising's Role ie Society. (St. Paul, Minn.: West Publishing Co., 1974—price not given, paper). Allan M. Cartter's Ph.D's and the Academic Labor Market (New York: McGraw-Hill, 1976—$12.50).
Varda Langholz Leymore +3 more
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Varda Langholz Leymore's Hidden Myth: Structure and Symbolism in Advertising (New York: Basic Books, 1975—$10.00). John S. Wright and John E. Mertes's Advertising's Role ie Society. (St. Paul, Minn.: West Publishing Co., 1974—price not given, paper). Allan M. Cartter's Ph.D's and the Academic Labor Market (New York: McGraw-Hill, 1976—$12.50).
Varda Langholz Leymore +3 more
openaire +1 more source
Journal of Research in Marketing, 2014
Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 Choosing the correct media to carry your message could well be the most important advertising decision you make.
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Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 Choosing the correct media to carry your message could well be the most important advertising decision you make.
openaire +1 more source
2016
In het creatieve ontwikkelproces van reclamecampagnes worden steeds vaker alternatieve reclamestrategieën ingezet om de aandacht van de consument te trekken en het liefst vast te houden. Een format dat hier uitermate geschikt voor is en welke in deze SWOCC-publicatie wordt uitgelicht is Creative Media Advertising (CMA). CMA maakt verrassend gebruik van
Meijers, M., Eelen, J., Voorveld, H.
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In het creatieve ontwikkelproces van reclamecampagnes worden steeds vaker alternatieve reclamestrategieën ingezet om de aandacht van de consument te trekken en het liefst vast te houden. Een format dat hier uitermate geschikt voor is en welke in deze SWOCC-publicatie wordt uitgelicht is Creative Media Advertising (CMA). CMA maakt verrassend gebruik van
Meijers, M., Eelen, J., Voorveld, H.
openaire +2 more sources