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Media Tone Goes Viral: Global Evidence from the Currency Market
SSRN Electronic Journal, 2020Using several million news and social media articles related to currencies, we examine the role of media tone in predicting the exchange rate returns of 12 developed and 24 emerging markets from 1998 to 2016. The text-based currency Media tone is a strong positive predictor of currency excess returns beyond fundamentals of one to three months ahead and
Heikki Lehkonen +2 more
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Beyond Exposure: Interactive Television and the New Media Currency
Media International Australia, 2002Significant effort in advertising is directed towards maximising exposure — to ensure that, for example, a broadcast audience is exposed to an optimum number of messages in a media planning schedule. ‘Interactivity’ as it is emerging, however, has a dramatic effect on traditional assumptions about frequency and reach (how many times the message is ...
Balnaves, M., Varan, D.
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Analysis of the Social Media Impact on the Popularity of Crypto-currencies
2021 6th International Conference on Computer Science and Engineering (UBMK), 2021The use of social media, which is among the most basic purposes of internet use, has also begun to shape people’s investment tools and investment styles. As a result of increasing interest in recent years, thousands of crypto-currencies have been put into use. Investors invest in these currencies through personal research and referrals.
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To share is to receive: News as social currency for social media reciprocity
Journal of Applied Journalism & Media Studies, 2020Guided by the framework of reciprocity on social media, the current study investigated antecedents of news sharing. Using a two-wave panel survey involving 868 respondents who took two surveys about one year apart, this study examined the effect of frequency of receiving news on social media on subsequent news-sharing behaviour, while controlling for ...
Edson C. Tandoc +4 more
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On-Line Media Planning and On-Line Media Common Measurement Currencies
2015This chapter examines on-line media planning techniques and the common on-line measurement metrics, which are used in evaluating the effectiveness of an advertising campaign. It uses highly accessible and scalable Web-based and mobile communication techniques, which turn communication into interactive dialogue as opposed to traditional media.
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Building exchange rates for media currencies
2010The aim of the MOBIME research project is to find answers to the challenge that Finland is lacking an intermedia currency, i.e. an exchange rate for buying and selling media advertising space in different media. The reason for building such exchange rates is to find better measures for cross-media advertising impact.
Viljakainen, Anna +6 more
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This infographic is based on the following scholarly article: Risam, R. (2022). Indigenizing decolonial media theory: The extractive and redistributive currencies of media activism. Feminist Media Histories, 8(1), 134-164. This undergraduate student work is a product of a collaboration between the Making Research Accessible initiative (MRAi ...
Chen, Feihan +3 more
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Chen, Feihan +3 more
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Media Clips: Mattel Court Case / Zimbabwe Removes 12 Zeros from Currency
The Mathematics Teacher, 2010A jury in California awarded Mattel Inc. $100 million US in damages on Tuesday in a federal copyright lawsuit that pitted the house of Barbie against MGA Entertainment Inc., the maker of the saucy Bratz dolls….
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The Currency of Cognition: Assessing Tools, Techniques, and Media for Complex Behavioral Analysis
Aquatic Mammals, 2006Since 1985, long-term underwater observations of 220 Atlantic spotted dolphins (Stenella frontalis) and 200 bottlenose dolphins (Tursiops truncatus), have provided a unique opportunity to observe the flow of information within and between these societies in the clear waters of the Bahamas.
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The Effects of Central Bank Digital Currency Communication and Associated Social Media Sentiment on Cryptocurrency Markets [PDF]
, 2022 The creation of central bank digital currency (CBDC) has been seen as a potential mechanism for addressing some of the negative consequences of increased cryptocurrency popularity. It has also been linked to the introduction or strengthening of regulations related to digital money, with some central banks identifying the need for a comprehensive ...
Cioroianu, Iulia +3 more
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