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The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age [PDF]
The shift toward new media has brought changes to market participants. New media literacy has emerged as a necessary competency for consumers, and brand engagement has become a key goal of brand communication.
Changi Song, Eunho Kim
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Connie Nugent, Gilbert Berdine
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Purpose: The motor development of firstborns compared to children having an older sibling in the first two years of life was examined. Method: The data of the study come from an ongoing research project with citizen participation, which is investigating ...
Heinz Krombholz
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Across Europe and beyond, the promotion of media literacy, for children and adults, has acquired an important public urgency. Traditional literacy is seen to be no longer sufficient for participation in today’s society. Citizens need to be media literate, it is claimed, to enable them to cope more effectively with the flood of information in today’s ...
O'Neill, Brian, Hagen, Ingun
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Media and information literacy to counter disinformation
Over the past decade there is increasing recognition and acceptance that technological advancement and explosion of media and other information providers, including those on the Internet, have made it urgent for all citizens to acquire media and ...
Samy Abdel Raoof Tayia
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MEDIA LITERACY AND SOCIAL INCLUSION
Media literacy is the ability to analyze, evaluate, codify, and produce media. Media literacy is able to be a means of protecting media messages, Media literacy is also able to empower audiences to be able to critically view the messages produced by the ...
Irwansyah, Kevin Marcellino
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FORMIRANJE MEDIJSKE PISMENOSTI MLADIH NA PRESEČIŠČU DRUŽINE, ŠOLE IN VRSTNIŠKIH SKUPIN [PDF]
We present an overview of media literacy definitions and related concepts and strive to consolidate them to create a comprehensive media literacy definition.
Katja Koren Ošljak +2 more
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The editorial opens the issue of the Journal of Digital Media & Interaction, underlining the main challenges for Media Literacy ...
Carenzio, A. +2 more
+8 more sources
Many scholars argue that media literacy is crucial for the development of citizenship and political engagement, especially in the digital environment.
Dina Vozab
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