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Managing the Media

English Today, 1987
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations.Marketing News Media relations is a hot topic on today's business agenda.
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‘Managing the Media’: The Changing Relationship Between Football Managers and the Media

Sport in History, 2007
This article examines how the relationship between the media and football managers has evolved over the twentieth century. In particular, it argues that before the late 1960s, the print media largely shaped perceptions of managers but after this period, television became the dominant medium in framing their image.
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International media management

2011
In recent years, one could observe strong concentration and internationalization tendencies in the media markets. The Bertelsmann group is considered to be “the world’s most international media company” (Bertelsmann 2015, p. 81). In 2018, Bertelsmann obtained the following revenue distribution: 22% in the United States, 33.2% in Germany, 38.6% in ...
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Foundations of media management

2011
In the previous chapters, the general conditions of media and various elements of the value creation system of media enterprises have been presented. In the next step, the action parameters of media management shall be pointed out. Therefore, at first, strategic management will be addressed. Afterward, procurement management, production management, and
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Managing the media

BMJ, 2010
Media handling is not part of medical training, but talking to the press can often come with the job.
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Media and earnings management

2018
Name of conference International Corporate Governance Society Conference place Copenhegan, Denmark Conference start date 16 Sep 2015 Status Accepted Date of acceptance 01 Jul ...
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Global Media Management: Management Problems of Global Media

2013
Soğuk savaşın bitmesi ile beraber gündeme gelen küreselleşme pek çok sektörde olduğu gibi medya endüstrisinde de kendisini göstermiştir. Yaşanan teknolojik gelişmeler ışığında küresel sermayeli medya holdingleri özellikle son yirmi beş yılda gerek kâr amaçlı gerekse ideolojik amaçlı yatırımlar yaparak yeni ulusal pazarlara girmeye başlamıştır.
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Managing the New Media: Tools for Brand Management in Social Media

2014
Web 2.0 and social media have changed the ways in which brands interact with consumers. As organizations attempt to join the conversations in the online world, brand managers need to measure their firm’s visibility in social media, just as they would with traditional media.
Adam J. Mills   +2 more
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Surgical management of otitis media

The Pediatric Infectious Disease Journal, 1994
Otitis media is a common childhood condition, yet its treatment remains a subject of debate and even its nomenclature has often changed. Indeed, introduction of the term «otitis media with effusion» has further «muddied the waters» by apparently blurring the distinction between acute and chronic middle ear effusion.
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