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Media multitasking between two conversational tasks

Computers in Human Behavior, 2013
Communication multitasking was examined in three conditions: IM conversation with one partner, two IM conversations at the same time, and IM and phone conversation at the same time. Participants in the multitasking conditions reported higher task demand and a small loss in task performance was evident.
Prabu David   +3 more
openaire   +1 more source

Media multitasking and well-being of university students

Computers in Human Behavior, 2016
This study examines the impact of media multitasking behaviors on university students' social and psychological well-being (indicated by social success, normalcy, and self-control measures). To address inconsistent findings in recent literature, we characterized media multitasking behaviors by motivations, characteristics, and contexts.
Shan Xu 0001   +2 more
openaire   +1 more source

Media multitasking and failures of attention in everyday life

Psychological Research, 2013
Using a series of online self-report measures, we examine media multitasking, a particularly pervasive form of multitasking, and its relations to three aspects of everyday attention: (1) failures of attention and cognitive errors (2) mind wandering, and (3) attentional control with an emphasis on attentional switching and distractibility. We observed a
Brandon C W, Ralph   +3 more
openaire   +2 more sources

Media multitasking and behavioral measures of sustained attention

Attention, Perception, & Psychophysics, 2014
In a series of four studies, self-reported media multitasking (using the media multitasking index; MMI) and general sustained-attention ability, through performance on three sustained-attention tasks: the metronome response task (MRT), the sustained-attention-to-response task (SART), and a vigilance task (here, a modified version of the SART). In Study 
Brandon C W, Ralph   +4 more
openaire   +2 more sources

The Effect of Media Multitasking on Advertising Message Effectiveness

Psychology & Marketing, 2017
ABSTRACTThe rapid evolution of information and mobile technologies enables consumers to use media content whenever and wherever they want. These developments have resulted in a new form of target audience behavior called “media multitasking.” Media multitasking describes simultaneous exposure to two or more types of media content.
Garaus, Marion, Wagner, Udo, Bäck, Anna
openaire   +1 more source

Multidimensions of Media Multitasking and Adaptive Media Selection

Human Communication Research, 2014
Zheng Wang   +3 more
openaire   +1 more source

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