Results 101 to 110 of about 236,888 (163)
Some of the next articles are maybe not open access.

Related searches:

Planning, Development, and Media

Journal of Planning Education and Research, 2015
Given the importance of the media in 21st-century western liberal democracies, planning actors that seek media attention may do so for multiple ends, such as to dampen controversy and increase their status as “stars” in their professions through media branding.
Lisa Schweitzer, Max Stephenson
openaire   +1 more source

Considering Competition in Media Planning

Management Science, 1971
A normative mathematical procedure for the media planning problem is proposed which explicitly considers the effect of competitors' media schedules. A predictive model is developed to evaluate expected market response due to an advertising media schedule considering the anticipated schedules of competitors as well as other major advertising phenomena.
openaire   +2 more sources

Home - About - Disclaimer - Privacy