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Why Mass Media Matter to Planning Research
Journal of Planning Education and Research, 2012Bent Flyvbjerg
exaly
Collaborative planning in the new media age: The Dafo Temple controversy, China
Cities, 2015Zhaohua Deng, Yanliu Lin, Shifu Wang
exaly
Understanding media planning practice /
2005Thesis (MBusiness-Research)--University of South Australia, 2005. Annual media expenditure is substantial, accounting for approximately 80%, or US$400 billion, of worldwide advertising expenditure (Coen 2002). There has been increasing interest and attention given to media planning in the academic and industry literature over the last twenty years ...
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