Results 11 to 20 of about 11,900 (302)
Application Of Media Richness Theory To Data Collection
Journal of Applied Business Research (JABR), 2011 Researchers and practitioners are becoming more dependent on electronic means of data collection. This study utilizes media richness theory (MRT) as a means to better understand respondent performance in data collection among adults and adolescents.
Beverly Wright +2 more
openaire +3 more sources
HeliyonDrawing on the theory of media richness, this paper aims to explore the impact of media richness on consumers' adoption intention through their perception of new energy vehicle (NEV) function attributes, and assess the moderation roles of brand ...
Yuping Zhou +3 more
doaj +2 more sources
How does consumer-to-consumer community interaction affect brand trust?
Frontiers in Environmental Science, 2022 This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influence brand trust.
Muhammad Tabish +5 more
doaj +1 more source
The Impact of Digitalisation and Entrepreneurial Networks on Business Strategy Development— a media richness theory approach [PDF]
Proceedings of the Annual Hawaii International Conference on System Sciences, 2022 In the digital-based economy, digitalisation, entrepreneurial networks, and business strategy are three important interdependent components of the entrepreneurship process. Accurate, reliable, and timely information is also vital to the effective decision-making of entrepreneurs.
Nikou Shahrokh +2 more
openaire +4 more sources
Journal of Business and Social Review in Emerging Economies, 2023 Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan.
Mudasser Hamid +3 more
doaj +1 more source
الملفات التفاعلية في الصحف الإلکترونية وعلاقتها بثراء الوسيلة [PDF]
المجلة المصرية لبحوث الرأى العام, 2017 في ضوء مطالعات الباحثة لدراسات علمية سابقة ومطبوعات في التخصص التکنولوجي والتي تؤکد على ظهور أشکال جديدة من الإعلام على الانترنت والذي اتاح تقنيات اتصالية تفاعلية تتضمن رسوماً جرافيکية تحمل معلومات “Info-graphic” وملفات تفاعلية والتي تعد تطوير للإمکانيات
نشوى يوسف اللواتي
doaj +1 more source
Behavioural complexity theory of media selection: A proposed theory for global virtual teams [PDF]
, 2007 This study proposes a behavioural complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach to media selection. Unlike existing linear and mechanistic theories of media selection,
Shachaf, Pnina, Hara, Noriko
core +1 more source
Renewing the religious discourse in Egypt: Attitudes of the youth towards the new Islamic preachers’ discourse & its impact on them [PDF]
المجلة المصرية لبحوث الإعلام, 2017 For the Egyptian youth (study sample) the new preachers’ religious discourse is modern and meets the updates in Egypt and in the whole world, and their programs came as number one in the whole religious programs, as they see the new preachers’ speech ...
Nermeen Nabil Alazrak
doaj +1 more source
All that glitters is not gold: a study of tourists' visit intention by watching deepfake destination videos [PDF]
Journal of Tourism FuturesPurpose – This study aims to examine the tourists' visit intention by watching deepfake destination videos, using Information Manipulation and Media Richness Theory.
Brijesh Sivathanu +3 more
doaj +1 more source
DISTANCE EDUCATION COMMUNICATIONS: THE SOCIAL PRESENCE AND MEDIA RICHNESS OF INSTANT MESSAGING
Online Learning, 2019 Instant messaging (IM) is changing the way we communicate with each other and may prove to be a more effective communication tool for distance learning environments than the more commonly used discussion groups and email.
Stephen J. Kuyath, Susan J. Winter
doaj +1 more source